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Seasoned growth practitioner experienced in digital marketing, product management and business development. Almost a decade of hands-on experience across SaaS and DTC companies.
Data-driven product marketer focused on the outcome rather than the output. I’m constantly learning and working alongside positive folks and team players. A problem solver and multilingual negotiator.
📋 I’ve been fortunate to work closely with companies: PepsiCo, Rosneft, Mercedes-Benz, Oath.com, Travel.com, Avilon, Bitrix24, BitDefender and others.
Industries I’m exploring: MarTech, eСommerce, New Media, Gaming, Big data, CRM, HealthTech, DTC CE and others.
✔ I enjoy iterating my way to the most scalable digital marketing playbooks for growing revenue, user acquisition and customer happiness. I work with PLG/SLG approaches, CJMs and UBP models to facilitate and increase the effectiveness of SDRs job. I also experiment with building growth engines that timely deliver across pipelines.
Here is my marketing toolkit used for day-to-day work: paid ads across various DSPs, market research, in-depth marketing analytics and customer engagement/intent data, A/B experiments, SEO, gated/ungated content production, landing pages, marketing automation (email, SMS, push etc.), web design and UX, partnerships (referrals, LTDs, listings, sponsorships, product reviews and articles etc.), PR, branding and positioning. building ecosystem microservices, and other inbound/outbound efforts.
Generally speaking, I've been working on each step of the customer lifecycle: reach, acquisition, conversion, retention and loyalty. Demand and lead generation are two funnel stages I'm currently mostly focused on.
😀 In my spare time, I swim and cycle. Fishing, playing video games, watching epic movies and spending time with my lovely family - is my joy.
📈 Key personal object - to remain valuable and bring significant contributions to help businesses unlock their growth potential thru digital marketing.
I’m constantly looking for opportunities that lie between fields of expertise. I enjoy exploring all those intersections and am open to new digital marketing journeys.
✌️ Thanks for visiting my profile.