Amanda Natividad

You've Done the Audience Research... Now What?

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You've Done the Audience Research... Now What?

Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

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Getting Executive Buy-In: How to Tie Audience Research to Business Strategy

12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers

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12 SEO Hot Topics for 2025: Featuring Amanda Natividad, Tom Capper and Dr Pete Meyers

How to Turn Audience Research Into Content Ideas

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How to Turn Audience Research Into Content Ideas

The Internet Needs Less Fighting, More Invisible Subtweets

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The Internet Needs Less Fighting, More Invisible Subtweets

ROI vs. VOI: Smart Marketers Look Beyond the Numbers

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ROI vs. VOI: Smart Marketers Look Beyond the Numbers

Audience Research: The Complete Guide for Marketers in 2025

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Audience Research: The Complete Guide for Marketers in 2025

The Overlooked Reason Your Content Isn't Gaining Traction

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The Overlooked Reason Your Content Isn't Gaining Traction

Why One-Pagers Are Dead (And What to Send Instead)

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Why One-Pagers Are Dead (And What to Send Instead)

The Digital Watercooler is Gone

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The Digital Watercooler is Gone

3 Common Social Media Mistakes That We Don't Talk About Enough

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3 Common Social Media Mistakes That We Don't Talk About Enough

The Best Damn Food & Drink Gift Guide 2024

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The Best Damn Food & Drink Gift Guide 2024

Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

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Stop Making Your Team Own Tasks. Let Them Own Programs Instead.

The Chill Work Guide to Hiring and Managing Agencies

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The Chill Work Guide to Hiring and Managing Agencies

When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way

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When Attribution Is a Fool's Errand, Zero-Click Marketing Is the Way

How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers

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How Audience Research Gave Me a Competitive Edge - And Helped Me Earn Respect From Customers

A Guide to Hosting Your Next Work Retreat

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A Guide to Hosting Your Next Work Retreat

The Smarter-Not-Harder Guide to Content Marketing in 2024

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The Smarter-Not-Harder Guide to Content Marketing in 2024

A One-Size-Fits-All Social Media Strategy

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A One-Size-Fits-All Social Media Strategy

The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

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The Essential Rule for Successful Guest Pitches (And Your 5-Step Playbook)

Win the RFP: Nail Your Next Client Pitch With Audience Research

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Win the RFP: Nail Your Next Client Pitch With Audience Research

You Are Your Moat

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You Are Your Moat

Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

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Embrace the High-Level Individual Contributor: How to Hire for This Unconventional Role

The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

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The Zero-Click Email Strategy That Gets Us 40%+ Open Rates

What To Do When You're Out of Ideas

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What To Do When You're Out of Ideas

The Best Damn Food & Drink Gift Guide on the Internet 2023

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The Best Damn Food & Drink Gift Guide on the Internet 2023

Finding outbound hard? Outbound sales strategies & tools to make it easier

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Finding outbound hard? Outbound sales strategies & tools to make it easier

Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

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Two Announcements: SparkToro V2 Coming Soon and Brendan Hufford (Temporarily) Joining the Team

Modern Content Marketing: Your New Growth Flywheel

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Modern Content Marketing: Your New Growth Flywheel

How One Media Placement Led to 1,600 Customers - And How You Can Do It Too

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How One Media Placement Led to 1,600 Customers - And How You Can Do It Too

Maybe the Best Threads Strategy Right Now Is to Listen and Learn

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Maybe the Best Threads Strategy Right Now Is to Listen and Learn

A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)

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A Marketing Team's FAQ for Meta's Threads App (Plus, Findings From Our Survey!)

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An Employee's Guide to Building a Personal Brand

How 7 Experienced SaaS Marketing Leaders Evaluate Success

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How 7 Experienced SaaS Marketing Leaders Evaluate Success

Your Burning Questions About Google Analytics 4 (GA4)

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Your Burning Questions About Google Analytics 4 (GA4)

3 Things Amanda Natividad Learned From SparkToroing Her Own Twitter

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3 Things Amanda Natividad Learned From SparkToroing Her Own Twitter

How Being Customer-Led Can Double the Impact of Your Traffic

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How Being Customer-Led Can Double the Impact of Your Traffic

Your New KPIs to Gauge Content Quality

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Your New KPIs to Gauge Content Quality

6 Ways to Extend the Lifespan of Your Video Content

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6 Ways to Extend the Lifespan of Your Video Content

The Power of Word of Mouth: How to Find What Influences Your Customers

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The Power of Word of Mouth: How to Find What Influences Your Customers

How to Find Your Niche as a Creator (ft. Real Creators)

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How to Find Your Niche as a Creator (ft. Real Creators)

Maybe You Need a Fractional Marketing Director - Not a Fractional CMO

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Maybe You Need a Fractional Marketing Director - Not a Fractional CMO

A Crash Course in Speaking at Conferences

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A Crash Course in Speaking at Conferences

5 Ways To Keep Digital Event Attendees Engaged

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5 Ways To Keep Digital Event Attendees Engaged

Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That

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Too Few Marketers Grasp the Difference Between Strategy vs. Tactics; We Need to Fix That

Build rapport with your video podcast guest: The power of eye contact with Plexicam

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Build rapport with your video podcast guest: The power of eye contact with Plexicam

Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...

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Should You Raise Your Rates and Only Take Paid Speaking Gigs? Not So Fast...

Trendjacking Without the Cringe

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Trendjacking Without the Cringe

Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

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Introducing SparkTogether 2022: Because the Marketing World Needs Better, More Unique Events

Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

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Zero-Click Content: The Counterintuitive Way to Succeed in a Platform-Native World

You Don't Need a Buyer Persona. You Need Multiple Audience Personas.

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You Don't Need a Buyer Persona. You Need Multiple Audience Personas.

SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

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SparkToro Demographics: 3 Underrated Ways to Upgrade Your Marketing

How Amanda Natividad Got Her First 1,000 Newsletter Subscribers

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How Amanda Natividad Got Her First 1,000 Newsletter Subscribers

How Amanda Natividad Got Her First 1,000 Newsletter Subscribers

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How Amanda Natividad Got Her First 1,000 Newsletter Subscribers

7 Content Amplification Tips to Boost Your Marketing Efforts

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7 Content Amplification Tips to Boost Your Marketing Efforts

8 Counterintuitive Marketing Strategies That Actually Work

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8 Counterintuitive Marketing Strategies That Actually Work

Why Curation is the Centerpiece of The Juice's Marketing Strategy | The Juice

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Why Curation is the Centerpiece of The Juice's Marketing Strategy | The Juice

The Case for Permissionless Co-Marketing

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The Case for Permissionless Co-Marketing