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An innovative, successful, sales-oriented marketing leader with a career history of developing business strategies that support revenue growth. Strong commercial, organisational and creative skills with multiple examples of breakthrough thinking in both large enterprise and fast growing businesses.
Experience working in complex global organisations (SAP & IBM), vendor and channel side, history of developing sales & marketing alignment for revenue growth, track record of developing strategies and delivering results through effective implementation & change management.
Specialties: Enterprise software marketing (including on-premise to SaaS transition), competitive intelligence, people management, strategy and marketing, demand generation, change management, mergers and acquisitions, corporate strategy, business development, product marketing, channel marketing, software marketing, PR, AR, social media, technology evangelism.