Whitney Donaldson

Results-driven Director of Demand Generation with 8 years of experience in B2B marketing. Developed full-funnel strategic plans to drive incremental business revenue. Experience in channel optimization and A/B testing, multi-attribution analysis, and campaign analysis from lead to closed-won including, ROAS by channel, APV (average pipeline value), AOV (average order value) and deal velocity.

Experience hiring to fill gaps and continually increase revenue contribution YoY. Strong problem-solving skills, leadership abilities, and a focus on delivering revenue results.