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"Strategic planning is not strategic thinking. Indeed, strategic planning often spoils strategic thinking, causing managers to confuse real vision with the manipulation of numbers." — Henry Mintzberg
Will brings a wealth of experience with several of the best-known and most successful companies in experience design, healthcare, and the consumer web. He focuses on integrating design thinking and service design to delight customers and increase profitability.
Essential to that effort is the development of future-casting organizational transformation teams that can work seamlessly across organizational functions—an area where Will brings deep expertise. Equal parts business strategist and creative visionary, he has served as a principal and executive creative director for design organizations and functions where he built teams, a client base, and products and services from the ground up. He holds patents for several products he designed in online search and navigation systems.
Will has led transformation initiatives for Fortune 50 companies across a range of industries, as well as for start-ups and nonprofits. He has designed and built out enterprise digital/product transformation offices to sustain cultures of continuous change. He advises clients on driving innovation and the behavioral and culture change required to support it while creating products, services, capabilities, and ecosystems that improve the bottom line.
Will is inspired by the next generation of design thinkers and agile practitioners. He has been a lecturer in the graduate design, technology, and business strategy programs as Design-Thinker-in-Residence at NYU’s Stern School of Business. Will has taught and facilitated design thinking sessions with Simon Sinek with TED Global Prize winners. He holds a Jonah, certified in Theory of Constraints from the Goldratt Institute, and more recently, he is the author of “Designing Resilience: The Strategy, Structure, and Spirit of Enterprise Agility.”
Will lives on Miami Beach with his wife, Rabbi Laila Haas, and their infant son, Asher who is quickly approaching his third birthday and can't wait to travel the world.