Wissam Tabbara

Wissam Tabbara

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Revolutionizing Sales Technology: The Critical Human Element
Podcast Episode
1

For over 15 years, I've been fortunate enough to find myself at the heart of technology and entrepreneurship. I've had the chance to blend my passion for AI and sales technology into a unique career path that has allowed me to explore new frontiers in B2B prospecting and sales.

I've been privileged to help grow start-ups from their earliest stages, witnessing their journeys toward success. It's been a rewarding experience to see how these companies have expanded and transformed under my guidance, and it has provided me with invaluable insight into the challenges and rewards of this work.

My fascination with machine learning and generative AI has found its perfect application in sales. Through my career, I've discovered how technology can create opportunities for efficiency and growth that might otherwise remain untapped, especially in B2B companies.

Through the ups and downs of building three businesses from scratch, I've learned the importance of a scientific approach to validating hypotheses and the value of quickly delivering products to the hands of customers. Each venture has strengthened my understanding of product development and growth strategies and helped me appreciate the intersection of technology and design.

As a leader, I've found that creating a culture of responsibility, ownership, and belonging can do wonders for team efficiency and output quality. I'm thankful for the opportunities I've had to help develop top talent and to play a part in the growth of organizations.

Currently, I'm excited to lead the team at Truebase, where we're pushing the boundaries of what's possible in B2B sales prospecting with the help of AI technology. I also enjoy sharing my experiences as a speaker and mentor, hoping to inspire the next generation of tech entrepreneurs as they embark on their journeys.For over 15 years, I've been fortunate enough to find myself at the heart of technology and entrepreneurship. I've had the chance to blend my passion for AI and sales technology into a unique career path that has allowed me to explore new frontiers in B2B prospecting and sales. I've been privileged to help grow start-ups from their earliest stages, witnessing their journeys toward success. It's been a rewarding experience to see how these companies have expanded and transformed under my guidance, and it has provided me with invaluable insight into the challenges and rewards of this work. My fascination with machine learning and generative AI has found its perfect application in sales. Through my career, I've discovered how technology can create opportunities for efficiency and growth that might otherwise remain untapped, especially in B2B companies. Through the ups and downs of building three businesses from scratch, I've learned the importance of a scientific approach to validating hypotheses and the value of quickly delivering products to the hands of customers. Each venture has strengthened my understanding of product development and growth strategies and helped me appreciate the intersection of technology and design. As a leader, I've found that creating a culture of responsibility, ownership, and belonging can do wonders for team efficiency and output quality. I'm thankful for the opportunities I've had to help develop top talent and to play a part in the growth of organizations. Currently, I'm excited to lead the team at Truebase, where we're pushing the boundaries of what's possible in B2B sales prospecting with the help of AI technology. I also enjoy sharing my experiences as a speaker and mentor, hoping to inspire the next generation of tech entrepreneurs as they embark on their journeys.
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