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Ashley R. Cummings

Ashley R. Cummings

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Steal These Emails: 8 Product Recommendation Emails That Convert
Article
Steal These Emails: 8 Product Recommendation Emails That Convert
Creators without influence (gasp!) can still benefit your brand
Article
Creators without influence (gasp!) can still benefit your brand
What TikTok can do for your brand and how to create content for TikTok's algorithm
Article
What TikTok can do for your brand and how to create content for TikTok's algorithm
BeReal: What's the appeal of Gen Z's new fave app, and how can brands participate?
Article
BeReal: What's the appeal of Gen Z's new fave app, and how can brands participate?
Five examples of viral creator-brand ad collabs
Article
Five examples of viral creator-brand ad collabs
Want to boost website conversions? Fill it with user-generated content!
Article
Want to boost website conversions? Fill it with user-generated content!
How Zenni drives record numbers through partnerships with Chicago Bulls, Iris Apfel, Rashida Jones, & more
Article
How Zenni drives record numbers through partnerships with Chicago Bulls, Iris Apfel, Rashida Jones, & more
How to optimize PDPs, according to SEO experts from Sozy, Sixth City Marketing, & more
Article
How to optimize PDPs, according to SEO experts from Sozy, Sixth City Marketing, & more
Creator success case study: Hyundai and Culture Brands
Article
Creator success case study: Hyundai and Culture Brands
Gifting platform, Govalo, launches new integration with Recharge
Article
Gifting platform, Govalo, launches new integration with Recharge
TikTok trends from A-Z for 2023 | BANKNOTES
Article
TikTok trends from A-Z for 2023 | BANKNOTES
How Pura sells the sense of smell, even across digital platforms | BANKNOTES
Article
How Pura sells the sense of smell, even across digital platforms | BANKNOTES
The Creative Ladder: New nonprofit supporting underrepresented creatives launched by Ryan Reynolds, Dionna Dorsey Calloway, and David Griner
Article
The Creative Ladder: New nonprofit supporting underrepresented creatives launched by Ryan Reynolds, Dionna Dorsey Calloway, and David Griner
Recent social media updates you need to keep an eye on | BANKNOTES
Article
Recent social media updates you need to keep an eye on | BANKNOTES
Brands building communities and investing in creators are miles ahead of competitors
Article
Brands building communities and investing in creators are miles ahead of competitors
How Stryx landed a deal on Shark Tank and insight into its "secret sauce" for success on TikTok
Article
How Stryx landed a deal on Shark Tank and insight into its "secret sauce" for success on TikTok
How creators and influencers over 40 are carving out a space on social media
Article
How creators and influencers over 40 are carving out a space on social media
Triple Whale: How an enterprise SaaS found a highly relatable voice on social media | BANKNOTES
Article
Triple Whale: How an enterprise SaaS found a highly relatable voice on social media | BANKNOTES
TerraZero, VentureBeat announce partnership on 'Metaverse event center' in Decentraland | BANKNOTES
Article
TerraZero, VentureBeat announce partnership on 'Metaverse event center' in Decentraland | BANKNOTES
What is the future of the creator and influencer economies | BANKNOTES
Article
What is the future of the creator and influencer economies | BANKNOTES
How Nike, Rootine, Tarte, and other brands are capturing consumers' hearts with personalization
Article
How Nike, Rootine, Tarte, and other brands are capturing consumers' hearts with personalization
#tiktokmademebuyit: Community commerce for customer acquisition
Article
#tiktokmademebuyit: Community commerce for customer acquisition
Brands make plans for new Instagram tagging feature
Article
Brands make plans for new Instagram tagging feature
Insights from QYOU: The team behind viral TikTok promo campaigns for Ghostbusters, Resident Evil, Scream, & Clifford
Article
Insights from QYOU: The team behind viral TikTok promo campaigns for Ghostbusters, Resident Evil, Scream, & Clifford
Are conscious consumers causing retail to evolve?
Article
Are conscious consumers causing retail to evolve?
How to use live events to capture the attention of Gen Z
Article
How to use live events to capture the attention of Gen Z
What we can learn from China's commerce trends
Article
What we can learn from China's commerce trends
Growing brand partnerships on TikTok with insight from Kristina Mikhalkova of Vessi | BANKNOTES
Article
Growing brand partnerships on TikTok with insight from Kristina Mikhalkova of Vessi | BANKNOTES
Savannah Sanchez on mastering Facebook's reel ads
Article
Savannah Sanchez on mastering Facebook's reel ads
The top women innovating in the influencer economy
Article
The top women innovating in the influencer economy
Alisha Ether (LeeshCapeesh) on her journey to becoming a full-time creator on Twitch
Article
Alisha Ether (LeeshCapeesh) on her journey to becoming a full-time creator on Twitch
How to grow your TikTok following, as highlighted by Alex Friedman and her 77K followers
Article
How to grow your TikTok following, as highlighted by Alex Friedman and her 77K followers
SEO for social media (Yes, social media)
Article
SEO for social media (Yes, social media)
The role of creator marketing and influencers in the B2B world
Article
The role of creator marketing and influencers in the B2B world
Top influencer marketing trends for 2023
Article
Top influencer marketing trends for 2023
How Twitter is opening a new space for creator marketing | BANKNOTES
Article
How Twitter is opening a new space for creator marketing | BANKNOTES
Creators are the new celebrities (and brands know it)
Article
Creators are the new celebrities (and brands know it)
Nibble brings an AI-powered negotiator bot to eCommerce | BANKNOTES
Article
Nibble brings an AI-powered negotiator bot to eCommerce | BANKNOTES
Should brands hire creators over agencies to produce high-fidelity content?
Article
Should brands hire creators over agencies to produce high-fidelity content?
Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends
Article
Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends
How the "Sing 2" TikTok campaign went viral
Article
How the "Sing 2" TikTok campaign went viral
Meet Vantana: Digital creator, artist, Twitch streamer, and online Yoga instructor
Article
Meet Vantana: Digital creator, artist, Twitch streamer, and online Yoga instructor
Gen Z thinks your marketing is bad: Here's what you can do about it | BANKNOTES
Article
Gen Z thinks your marketing is bad: Here's what you can do about it | BANKNOTES
InfluencerMade founder Chris Grayson on best practices for brands and creators to work together
Article
InfluencerMade founder Chris Grayson on best practices for brands and creators to work together
The era of entertainment marketing is here: Tracking the right metrics will help you stand out
Article
The era of entertainment marketing is here: Tracking the right metrics will help you stand out
Top ways brands can obtain quality UGC and connect with influencers and creators | BANKNOTES
Article
Top ways brands can obtain quality UGC and connect with influencers and creators | BANKNOTES
Will the creator economy help close the gender pay gap?
Article
Will the creator economy help close the gender pay gap?
Decentraland and the future of renting land in the metaverse
Article
Decentraland and the future of renting land in the metaverse
How to maintain customer loyalty as the inflation spikes the cost of goods | BANKNOTES
Article
How to maintain customer loyalty as the inflation spikes the cost of goods | BANKNOTES
How Awful Cloth grew a mindset brand through organic creator relationships
Article
How Awful Cloth grew a mindset brand through organic creator relationships
What I've learned from a year-long dive into the Creator Economy
Article
What I've learned from a year-long dive into the Creator Economy
Direct mail: A trend that will never die
Article
Direct mail: A trend that will never die
Why Brands are Hiring TikTok Creators to Run Their Social Media | BANKNOTES
Article
Why Brands are Hiring TikTok Creators to Run Their Social Media | BANKNOTES
Furniture retailers see decline in sales, layoffs since height of COVID boom
Article
Furniture retailers see decline in sales, layoffs since height of COVID boom
F*** You Pay Me looks to help close the influencer pay gap
Article
F*** You Pay Me looks to help close the influencer pay gap
Is Instagram still worth your time?
Article
Is Instagram still worth your time?
Spiritual TikTok: Content creators target digital worship (of all things)
Article
Spiritual TikTok: Content creators target digital worship (of all things)
OOH and Ahh: Brands leveraging creators in out-of-home (OOH) ads
Article
OOH and Ahh: Brands leveraging creators in out-of-home (OOH) ads
Ways eCommerce brands can grow sales the remainder of 2022
Article
Ways eCommerce brands can grow sales the remainder of 2022
Fashion, NFTs, & The Metaverse-Oh My!
Article
Fashion, NFTs, & The Metaverse-Oh My!
Content not performing? How to create platform-native content that drives results | BANKNOTES
Article
Content not performing? How to create platform-native content that drives results | BANKNOTES
Are creators the next breed of educators? | BANKNOTES
Article
Are creators the next breed of educators? | BANKNOTES
How marginalized creators are using "algospeak" to bypass the algorithms and reach wider audiences | BANKNOTES
Article
How marginalized creators are using "algospeak" to bypass the algorithms and reach wider audiences | BANKNOTES
Dream bigger! The reach of creators is much more extensive than you may imagine
Article
Dream bigger! The reach of creators is much more extensive than you may imagine
How Allen Edmonds created an eco-conscious brand
Article
How Allen Edmonds created an eco-conscious brand
What developments in AI means for the creator economy and how to stand out amongst the noise | BANKNOTES
Article
What developments in AI means for the creator economy and how to stand out amongst the noise | BANKNOTES
The rise of the LinkedIn influencer (and what it means for the creator economy)
Article
The rise of the LinkedIn influencer (and what it means for the creator economy)
How and why luxury fashion brands are focusing on sustainable alternatives
Article
How and why luxury fashion brands are focusing on sustainable alternatives
Options for paying creators: Affiliate commissions vs. contracts vs. full-time
Article
Options for paying creators: Affiliate commissions vs. contracts vs. full-time
Tear a page out of "The Last of Us" marketing strategy | BANKNOTES
Article
Tear a page out of "The Last of Us" marketing strategy | BANKNOTES
An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
Article
An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
These top pickleball influencers are helping the sport's growth in popularity  | BANKNOTES
Article
These top pickleball influencers are helping the sport's growth in popularity | BANKNOTES
Does it still cost 5X more to acquire customers than to retain them in 2023? | BANKNOTES
Article
Does it still cost 5X more to acquire customers than to retain them in 2023? | BANKNOTES
TikTok is paving a new path for online search
Article
TikTok is paving a new path for online search
Bracketing Online Purchases: What It Is and How It Impacts Retailers
Article
Bracketing Online Purchases: What It Is and How It Impacts Retailers
 How To Build Brand Loyalty With Your DTC Business
Article
How To Build Brand Loyalty With Your DTC Business
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