Yi Chen

I am a high-achieving team player, fast learner, and go-getter with a strong passion for marketing (marcom).
I am brave, resilient, and resourceful.
I love copywriting and my preference of industries would be advertising, FMCG, luxury, and tech.
I have a passion for lifelong learning.

I graduated from a leading university in Taiwan called NCCU with an English literature degree and business administration minor, and attended both NCCU and the top 1 university NTU’s master’s programs in mass communication. I also got a scholarship to go to Shanghai Jiao Tong University to study mass communication too!

I have work experience in different industries at different international companies. I worked at Amway as a digital marketing assistant. I managed and updated a lot of Amway’s websites’ content. I also worked for LINE, a dominant messaging APP in Asia. I ran a lot of successful digital marketing campaigns (including copywriting and the design of the ads)to increase sticker sales on Facebook and LINE Sticker official account. Apart from that, I worked at the biggest public relations firm in the world, an American company called Edelman as a consumer team intern serving international clients. My first professional job was at a famous business magazine called ManagerToday as a digital editor/article marketing intern. Some of my tasks were sending out E-newsletters to subscribed members and promoting articles on Facebook.

My strength is creative writing in both Mandarin and English. I am a published writer. I got several literature awards in both Chinese and English, such as Taipei Literature Award, NTU Literature Award, NCCU English Literature Award. My past writings included poems, proses, business & international news reports, and product promotion articles.

During my free time, I run two Facebook groups and several Instagram accounts about career and beauty. I also write personal blogs and publish career-related articles on LinkedIn. I aspire to become an influencer.

Know more about my personality:
INTP-T Logician. I love to learn and I will always be drawn to the process of learning. For example, I keep learning on different e-learning websites such as Coursera. I also like to think. I like mental activities, which are exercising the "muscles" of my brain. I am also inquisitive, I like collecting information and analyzing it. I am always fascinated by new ideas, I am always excited to discover a new solution to problems. Lastly, I am an achiever, that being said, I have a drive for achievement and thriving, and it always pushes me to the next level.