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Dedicated to growing global B2B brands and the teams that build them. Energized by developing and implementing integrated marketing communications strategies using credible, engaging customer-centric positioning. Focused on creating, distributing and promoting content throughout the customer journey to advance business objectives and drive results.
Specialties: Brand strategy, management and research; Positioning and messaging; Digital customer experience; Content marketing - creation, distribution and promotion strategies; Campaign management; Acquisition integration
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