Hello, I'm Zsuzsanna, my goal is to empower marketers, especially in complex B2B organizations, to become transformational leaders, drive growth and enhance customer experiences.
👉🏼 I am an audience-centric digital marketing head myself, with 15+ years' experience driving growth in both start-up and large enterprise settings, building and leading high-performing marketing organizations, and managing multi-million $€ budgets. I'm known to navigate into the unknown to learn through discovery, and push boundaries to bring innovation and new strategies into our marketing mix.
📈 Working at the intersection of growth, brand, and product, with a strong focus on digital channels, content marketing, customer advocacy, and marketing innovation, I currently head up the global demand generation function (built from scratch) for Nokia's growth engine, our 3.2 Billion Euro Cloud and Network Services software business.
Spent most of my career in B2B: telecommunications, SaaS, services.
🔥 I'm passionate about everything marketing, tech, people, and equality.
📣 We rise by lifting others...
🌟 My favorite buzzwords for 2023 are #DarkFunnel, #AllBound, #ProductLedGrowth, #DeathOfTheCookies, and of course #GenAI. 😊
FUN FACTS:
♦ Thinker, mother, eclectic music lover
♦ Have a beautiful 18-yo to keep me busy when not cooking up marketing strategies
♦ Degree in Business Information Systems - graduated first in class
♦ Global citizen - avid traveler and lived in multiple countries
♦ Got awarded and promoted after 3 months at an international call center, then managed a team of 100+ people at the tender age of 23 - Was top performer and deal closer (in the history of the company)
♦ Speak native English and Hungarian, mid-level Spanish, and basic German/French
• Go-to-market (GTM) strategy • Growth marketing • Revenue marketing • Customer acquisition • Pipeline acceleration • Campaign strategy and execution • Demand creation • Lead generation • Leadership / people development • Sales enablement • Account-based marketing (ABM) • Buyer journey mapping • Digital storytelling • Content marketing • Inbound marketing • Data, analytics, critical thinking • Purchase intent • Marketo / HubSpot • Marketing automation (MAP) • Email marketing • SEM, SEO, PPC • Conversational AI, chatbots • Web / social media • Employee advocacy • Salesforce • CRM • Content AI •