SEO & Revenue Leader | People Supporting SEOs Nominee
Business development and digital marketing expert with 7+ years of experience in the field. During that period of time, I've successfully started and sold two startups and assisted a handful of other startups with their day to day operations. I've been in on the ground floor and have worked with consumers to ensure happiness and continued brand support even while facing adversity.
Prior to High Alpha, Kristian founded Studio Science - a leading design and innovation consultancy that he sold in 2019. He's an active angel investor and previously co-founded Gravity Ventures, a seed-stage venture fund, and a number of software companies, including Octiv, Lessonly, Visible, and Pathagility. In addition to serving on several corporate boards, he's actively involved in a number of philanthropic and nonprofit endeavors.
Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
Marketing leader by way of content marketing & SEO. Passionate about ecommerce, education & the future of work
I’m a marketing generalist working most often with technology companies. I have deep expertise in content marketing, SEO, partner marketing, integrated marketing, lifecycle marketing, product marketing, brand marketing, community and social media marketing, and event marketing.
Whew! That’s a lot. Here’s how I got here:
I come to Marketing from a journalism background, working originally in the fashion and beauty space at ELLE and Time Out New York. I transitioned to reporting on the “intersection of technology and commerce” in 2014 with Mashable, interviewing Tristan Walker prior to his founding of Bevel and Joel Spolsky, the founder of StackExchange, among others.
I moved into content marketing for technology companies from there — first at a big data / data rights company (where I received a cease and desist from Verizon after reporting on their poor data rights practices — took the article down only after they updated their website).
Later, I joined BigCommerce, where I stayed for four and a half years, building their blog to more than 1 million sessions a month through organic search, managing a small but powerful content team that also produced white papers (more than 10k downloads per month), and put on the ecommerce industry’s first digital conference - The Make It Big conference featuring Steve Case, the founder of AOL, Pauline Brown, the former SVP at LVMH, and more.
I also ran all partner content initiatives, helping partners including PayPal, Amazon, Square and more achieve wider audience viability and increase trust through out of the box content marketing programs that weren’t goaled only on number of emails collected — but instead on longevity of the content, engagement of the audience, and more.
I then ventured into the DTC world as Head of Brand Marketing at Eterneva, helping them land on Shark Tank, having our early Pandemic Instagram Live series featured in the New York Times, building brand visability through influencer marketing, and working with our videographer to get the company to go viral on Tiktok.
After a year and a half, though, I missed tech and found my way back via MarketerHire, where I lead marketing for all of our owned channels including brand marketing, product marketing, lifecycle marketing, content marketing, social media marketing, and more.
These days, you'll find me managing content marketing at Klaviyo, dedicated to making them the next great content marketing company in tech.
My philosophy for life and for marketing are the same. Do the right things right. In business, I have applied this to organic lead generation in both B2B & B2C markets for customers of all shapes and sizes, including multiple Fortune 100 companies. Outside of my work, I’m a Christ follower, husband, and dad of 2 boys. I love boating, cycling, and SCUBA diving.
I don’t believe in strangers. If we don't know each other, I’d love to meet you!