Content Nerd @ Goldcast š | I'm really just a marketer that markets to other marketers about marketing āØ
Hey there š I'm Meisha!
āļø 9-5, Iām the Content Marketing Manager at Goldcast. As the title suggests, I manage all things contentāfrom the content calendar and distribution strategy to partnering with other departments to support sales enablement, demand generation, and more.
š¶. 5-9, I enjoy sarcasm, responses in the form of animated gifs, dad jokes, pretending to be a wino, spending time with my furry friends, and going to bed at a reasonable hour. This is where I truly thrive. And if that's not enough, I'm also pursuing my M.S. in Integrated Marketing Communications from West Virginia University (though I'll always be a Clemson Tiger).
I'm excited to be here on The Juice! š§
Let's be friends š¤ Feel free to follow me here, find me on Twitter @MarketingMeisha, and connect with me on LinkedIn @meisha_b for partnership and content opportunities.
See you around!
Experienced Writer with a demonstrated history of working in the retail and technology industry. Strong media and communication professional skilled in Search Engine Optimization (SEO), Photography, Microsoft Word, News Writing, Adobe Suite and WordPress.
CEO & Founder at Simple Strat | Host of HubSpot Hacks | Podcast Producer
Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.
After over 10 years in the digital marketing and media space, I am a marketer driven by results, innovation, and opportunity. As the owner and lead strategist of Crimson Park Digital, I bring my passion for performance to every client partnership, and apply targeted strategies backed by data and the human experience.
President at Lumavate | Host of Real Marketers Podcast | Speaker
Hereās what you really need to know about me:
I ask forgiveness, not permission. I donāt have the patience for a bunch of red tape.
Iām a recovering perfectionist who believes you should āshipā new initiatives as fast as possible and constantly iterate on them based on the data. Speed > Perfection.
I have an endless amount of crazy ideas and I enjoy challenging whatās possible. Ask anyone who has ever worked with me.
I use the Oxford comma, love Coke, and hate crappy design. I speak candidly, have exceptionally high standards, and gravitate towards people who get sh*t done.
I believe in paying it forward and mentoring young talent. Iām always up for helping out other marketers, leaders, and sales reps. I donāt sugar coat it. It doesnāt help anyone to just hear the good stories. I find you learn the most when you hear what didnāt work and why.
And Iāve been doing this for a long time. I have more than 15+ years of marketing and sales experience in B2B, B2C, and B2B2C. Iāve pretty much done about everything in my career: launched companies, brands, new products, geographic expansion, and more. Iāve driven phenomenal growth, spoke at conferences around the world, led incredible teams, and Iām just getting started.
I'm a proud employee of Klaviyo, a digital marketing software that empowers 80,000+ brands to deliver amazing experiences across email and other owned channels.
After securing a Bachelorās Degree in Economics and a Masterās Degree in Sports Management, I started my career in B2C & B2B sales and quickly expanded to digital marketing and e-commerce. As early employee at HYLETE, a digitally native fitness apparel brand, I cut my teeth in email marketing. I quickly surpassed all industry benchmarks and eventually became Marketing Director where I knit together customer data across all channels to deliver personalized and well-timed messaging that drove growth and retention.
While at HYLETE, I leveraged Klaviyo to drive over 50% of the brand's revenue through owned channels. After seeing the power of Klaviyo first hand, I joined their Product Marketing Team, with the ultimate goal of helping Klaviyo and its customers grow.
Today, I continue to follow my passion for continued learning and being on the tip of the spear in all things e-commerce and digital marketing.
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