Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast co-host of Marketing Unboxed, and podcast producer for the Medical Sales Accelerator.

After over 10 years in the digital marketing and media space, I am a marketer driven by results, innovation, and opportunity. As the owner and lead strategist of Crimson Park Digital, I bring my passion for performance to every client partnership, and apply targeted strategies backed by data and the human experience.

Here’s what you really need to know about me: I ask forgiveness, not permission. I don’t have the patience for a bunch of red tape. I’m a recovering perfectionist who believes you should “ship” new initiatives as fast as possible and constantly iterate on them based on the data. Speed > Perfection. I have an endless amount of crazy ideas and I enjoy challenging what’s possible. Ask anyone who has ever worked with me. I use the Oxford comma, love Coke, and hate crappy design. I speak candidly, have exceptionally high standards, and gravitate towards people who get sh*t done. I believe in paying it forward and mentoring young talent. I’m always up for helping out other marketers, leaders, and sales reps. I don’t sugar coat it. It doesn’t help anyone to just hear the good stories. I find you learn the most when you hear what didn’t work and why. And I’ve been doing this for a long time. I have more than 15+ years of marketing and sales experience in B2B, B2C, and B2B2C. I’ve pretty much done about everything in my career: launched companies, brands, new products, geographic expansion, and more. I’ve driven phenomenal growth, spoke at conferences around the world, led incredible teams, and I’m just getting started.

I'm a proud employee of Klaviyo, a digital marketing software that empowers 80,000+ brands to deliver amazing experiences across email and other owned channels. After securing a Bachelor’s Degree in Economics and a Master’s Degree in Sports Management, I started my career in B2C & B2B sales and quickly expanded to digital marketing and e-commerce. As early employee at HYLETE, a digitally native fitness apparel brand, I cut my teeth in email marketing. I quickly surpassed all industry benchmarks and eventually became Marketing Director where I knit together customer data across all channels to deliver personalized and well-timed messaging that drove growth and retention. While at HYLETE, I leveraged Klaviyo to drive over 50% of the brand's revenue through owned channels. After seeing the power of Klaviyo first hand, I joined their Product Marketing Team, with the ultimate goal of helping Klaviyo and its customers grow. Today, I continue to follow my passion for continued learning and being on the tip of the spear in all things e-commerce and digital marketing.