I'm an ex Wellness Professional/Pro Sports Performance coach turned repeat founder and startup advisor. At LEON, I'm responsible for the business development and employee ecosystem, putting our people and technology to work alongside small to large companies and the wellness marketplace to accelerate their corporate and social wellness efforts. Earlier I founded and led the operational side of AthleteList where I sourced and worked alongside athlete support providers (Ortho's, PT's, Sports Data Scientists etc.) in helping them access professional and recreational athletes alike. Previously, I was a Sports Science Consultant, leading Olympic Sports development in Track and Field. I successfully represented over 7 countries in the 2016 Rio Olympics, ranging from the USA, Jamaica, India, Ghana and the UK. I've spent way too much time in the fitness industry. From opening new locations and regions, consulting on cutting edge sports performance centers in Silicon Valley, to early stage franchise development . Earlier I attended Temple University where I learned a few things about exercise science and data science. I live in Philadelphia and have an office in NYC. Cheers!

I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato. I write mainly at alexbirkett.com.