I love building small businesses. I went to law school and business school, but I couldn't get excited about going to work for a big consulting or law firm. Small business growth is what I love. I get to do that every day at Infusionsoft... helping OUR business grow by helping tens of thousands of entrepreneurs grow their businesses using our marketing and sales software.
Specialties: All things related to small business growth.
ABOUT THE WRITER:
Helping brands tell their story, establish authority, and make more money is what I do.
ABOUT THE WORK:
Prior to taking over as the Senior Copywriter at Scorpion, I spent my days crafting content to drive sales for multiple world-class brands, including Sotheby’s, Ferrari, Rolls-Royce, Keller Williams, Cisco, VMware, and Hewlett-Packard.
In addition to helping generate more than $87 million in sales, my copy has appeared in Forbes, Entrepreneur Magazine, INC, and several other well-known publications.
ABOUT THE MAN:
I was born and raised in San Francisco, but I've lived all over the world. My previous residences include Seattle, Denver, Santa Monica, Kinsale (Ireland), and Wellington (New Zealand). I consider myself a writer by trade, a football player by passion, and tall by genetic lottery.
11-year veteran of fast paced digital advertising industry with startup mentality. Analytical problem solver, blending resourcefulness with relentless work ethic to exceed expectations. Leader that holds a high standard and expects the same from my team. Product Manager who focuses on creative solutions instead of disruptive problems. Curious thinker with eclectic interests; understands technical terminology and continuously learns & develops skills.
Alert, flexible and always looking for improvements that deliver results. Challenged by translating identity into outings that resonate with the ideal audience.
Transformation Executive Leader with over 20 years of experience in high growth SAAS companies. Developed processes for all client facing functions to support rapid scale, resulting in 2 listings on NASDAQ (LVOX, SDBT), 2 acquisitions and 1 private equity sale. Extensive experience building and managing national & international sales organizations. Presented to and closed C-Level decision makers of multi-billion dollar financial & technology institutions resulting in hundreds of millions of dollars of revenue.
I love leading digital creative teams to new heights.
Having spent my entire career in digital advertising, I worked my way up through the ranks of big ad agency project management teams, having arrived at a place where I am fortunate to lead an amazing team of smart creators.
At Celtra, I lead the Creative Services team, a highly motivated group of 25 designers and producers across the US and Europe that creates innovative digital advertising for Celtra's customers, at the intersection of speed, quality, and efficiency.
Optimizing processes and operations is just half of the fun, the other half being developing and nurturing great talent. I enjoy watching people on my team grow and evolve as professionals and as human beings.
Entrepreneurial, hardworking self-starter with experience in project management, software implementation and customer success. Utilize critical thinking skills to transform underperforming projects into profitable completion. Excel at assessing client needs and providing a clear Business Process Review involving new innovative solutions. Facilitate valuable team relationships and effective communication between developers and clients to ensure quality assurance.
Specialties:
- Software Implementation and Integration
- Project Scope and Management
- Overseas Project Deployments
- Training Seminars
- Client Project KPI setting
- API tracking and scope
- Relationship Building and Communication
- Complex Problem Solving
- Organizational Leadership
- SCRUM Implementation Methodology
GVP at Franklin Madison, President at SeQuel Response
Committment to Prospects: to be immediately relevant, sincerely helpful, and consistently of value.
Commitment to Clients: to be strategic, process-oriented, detailed, and analytical to ensure a sound creative approach. To lower CPA, boost response rates, and drive profitability to your direct mail channel. To remain proactive and fight complacency to achieve continuous process and program improvement. To become a true partner in success.
Commitment to Coworkers: to drive consistent revenue (and profitability) by building strong partnerships with clients who benefit from our value proposition. To continually seek out referrals from our clients. To reinforce a strong personal, professional, and company brand. To collaborate with, learn from, and mentor coworkers to achieve aggressive yr/yr growth of SeQuel Response.
Commitment to Family/Friends: To always keep a healthy balance.
Specialties: Needs analysis, DM strategy, client/prospect research, sales copy, marketing proposals & presentations, consumer perception & psychology, value creation
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