Arts person turned long-form, in-depth content writer. Words for: Atlassian, Adobe, Hubspot, Shopify, Hootsuite, 15Five, Thinkific, Mention, Visier, + Essays, nonfiction, and art criticism in Elle Canada, Vice Canada, Canadian Art, and more. Creative Writing and Art History BFA, University of British Columbia. In my former life, marketing and project management for visual arts organizations.

Genevive is currently the co-founder of Mahara Mindfulness - a contemporary lifestyle brand based in Canada, and the creator of The Human Being Journal. She also runs a side hustle called The County Wine Tours in Prince Edward County – Ontario's fastest growing wine region. Prior to Mahara she spent over a decade leading marketing and communications programs for agencies, corporations and charitable organizations. When she’s not building brands or unleashing her creative side, you’ll find her jet setting around the world and supporting causes close to her heart - including international development, women and children's rights, and mental health. Her curiosity about the world and people drives her and her goal in life is to make a meaningful difference wherever she goes. Education: Genevive has a certification in the Fundamentals of Mindfulness from McMaster University, a Masters in Communications from Western Sydney University, and an Honours Bachelor of Science from the University of Toronto. Specialties: Corporate communications, corporate responsibility, stakeholder relations, brand development, marketing communications, project management, media relations, social media, crisis communications, issues management, event management and digital communications.

Global Human Capital leader with outstanding achievement, improving the strategic value of the Talent Acquisition and Contingent Workforce function; while supporting key business initiatives. Over 15 years of accomplished experience in building highly successful teams with a focus on delivering results aligned with organizational goals, profit, and growth.

At Mappedin, we're helping our clients digitize the indoors and maintain a source of truth for data that powers several user experiences. Working with the top Retail REITs globally, across 500+ venues and 400+ million square feet of premium indoor space, we get a first-hand view to how technology and brick-and-mortar are colliding.

Over 15 years of experience in B2C and B2B taking products from concept to delivery and using continuous experimentation to improve KPIs. Led product, agile development, community, and data science/machine learning teams to success. I combine research, analysis, and creativity to discover significant opportunities and drive them to success. With a background in mathematics my focus over the past several years has been machine learning and natural language processing.

As a SAAS technology expert, Geoff has overseen the development of multiple online eLearning communities. He has a special interest in marketing, communications, and business development. With over 13 years of experience in the technology space, he's advised numerous startups, national brands as a founding partner of Relentless Venture Studio. This led to multiple private sector M&A transactions including the company sale and re-branding with a publicly traded enterprise. He's am passionate about creating value, delivering results, and building lasting relationships with his members and partners. Geoff is first and foremost a proud husband and father of two beautiful daughters, Avril and Scarlett.