Personal: Love spending time with my family, especially outdoors! Work: Prior to launching digital services & products, I worked, apprenticed, interned, and volunteered at organic agricultural/permaculture, conservation, and community-building projects across Europe, the Middle East, Central America, and the USA. I love learning from other cultures; I both speak and am literate in English, Spanish, French, and Mandarin, to varying degrees. After starting a family, I moved into freelance editing & writing. My bylined articles are on GreenBiz, AgFunder News, Triple Pundit, and other publications. I'm a proponent of servant leadership. Hard working, team player, open communicator, responsive to feedback. I co-founded Jolly SEO (https://jollyseo.com) in 2017. Jolly SEO builds brand awareness & authority for companies & C Suite executives in the form of high quality backlinks & PR mentions. I also offer courses & consulting to those who want to learn how to do what I do: https://gregheilers.com

Successful FINANCIAL EXECUTIVE with 20+ years of experience in driving strategy and growth, returning value to shareholders, building customer relationships, developing key talents and serving as a key adviser and member of Company management. Built a strong blend of Big 4 accounting, FP&A and operational finance acumen. Traveled extensively throughout the world, having lived in several US cities and Europe.

Greg Herman is a multidisciplinary director / designer and a visual storyteller, who is influenced by his backgrounds in VFX, Music, Photography and Painting.

Enthusiastic & disciplined SaaS executive. 15+ years of building and leading high-performance & cost-effective Sales, Service, Support, and Customer Success organizations. New market & US to EMEA expansion experience. A proponent of community, experience-marketing, sales-assisted PLG, Lencioni's The Advantage, transparent & inclusive company culture, always learning new things, and coaching & developing team members to unlock and achieve their professional potential.

https://www.emotionbydesign.co Greg Hoffman is a global brand leader, former NIKE Chief Marketing Officer, and founder and principal of the brand advisory group Modern Arena. For over 27 years, Greg held marketing, design, and innovation leadership roles at NIKE, including time as the brand’s CMO. In his most recent role as NIKE’s Vice President of Global Brand Innovation, he led teams tasked with envisioning the future of storytelling and consumer experiences for the brand. Greg oversaw NIKE’s brand communications and experiences as NIKE was solidifying its position as one of the preeminent brand storytellers of the modern era and the leading innovator in digital and physical brand experiences. His role in the rise of marketing and design through that period was recognized in 2015 when Fast Company named him one of the Most Creative People in Business. He’s also been recognized for his transformative leadership in the industry through the Business Insider’s 50 Most Innovative CMO’s and AdAge’s Power Players annual lists. For over two decades, he was a major strategic and creative influence for Nike at every major global sporting event, for the launches of NIKE’s signature products and innovations, and for the building of the brands of its athletes. Through his leadership, Nike drove themes of equality, sustainability, and empowerment through sport in some of its most significant brand communications. That work was, in part, driven by his role on the Advisory Board of the NIKE Black Employee Network and as a member of the NIKE Foundation Board of Directors. Today as founder and principal of Modern Arena, Greg advises Fortune 1000 brands, startups, and nonprofits in creating brand strength, business growth, and social impact. He sits on the advisory boards of the brands' Shred Adventures and AO-Air and is a board member for Summit Impact, the philanthropic arm of Summit Series. In addition, he is the Branding instructor at the University of Oregon's Lundquist College of Business and the Innovation Chair of the Board of Trustees for the Minneapolis College of Art and Design. In 2022, Greg brings all of his brand experience to the world through his new book Emotion by Design: Creative Leadership Lessons From a Life at Nike.

Founder. Technologist. Entrepreneur. Problem Solver. Greg loves building new ambitious products for customers. Greg is CTO at Exponential an investment platform dedicated to unlocking financial freedom for all. Prior to Exponential Greg led engineering at at IFTTT, the leading connectivity platform powering the digital transformation of products into integrated services. Prior to IFTTT Greg led Grocery for the Alexa Shopping team at Amazon. Where he led product, engineering, design and ux. Greg joined Amazon after leading GoPago to an Amazon acquisition as Vice President of Engineering, Product and Operations. Where he was responsible for mobile and systems engineering, product management, and operations. Prior to GoPago, Greg was VP of Product Engineering at Amplify Social where he led development of a real time optimization system. After studying Applied Mathematics at University of California Berkeley, Greg combined his interest in helping companies innovate and his love for technology by becoming a technology attorney, graduating with his J.D. from Santa Clara University. Greg later returned to his roots in engineering and product. A former triple UC Berkeley athletic threat in Cross Country, Track, and Squash, Greg continues to compete, recently winning the Bourbon Chase relay. Greg lives in Moraga, CA, with his wife and three sons. Specialties: Startups. System Design. Designing New Technology. Mobile Development. Cross-functional Teams. Design and Implementation of Scalable Systems and Processes.

Priority is action. I am on a mission to help brands decisively create more value for customers through the intelligent application of technology. This, in turn, creates greater customer lifetime value for the brand. This win-win scenario is both achievable and critical to brands' success. My consulting and advisory work is centered around these ideas. As a consultant and advisor: - Worked as part of an R&D team at a Fortune 100 consumer electronics company to develop a 1:1 personalization and journey orchestration strategy - Worked with a Fortune 100 logistics company on a next best action strategy for employment marketing - Worked as part of a Fortune 100 company on a customer data transformation - Coached a Fortune 500 apparel company in their move to an Agile Marketing approach - Worked with a Fortune 500 athletic apparel company on content personalization process and workflow - Worked with a $7B healthcare system to stand up a marketing operations organization Other accomplishments: - Co-founded and sold 2 companies (a marketing agency and a SaaS platform) - Written over 20 books on marketing technology, and customer experience - Created over 10 courses on AI, marketing technology and other topics for some of the world’s top trade associations and training companies - Host an award-winning, top 5-ranked (in the US) podcast with over 600 episodes and several million downloads - Named the #1 marketing thought leader by Thinkers360. I'm a multiple-time Co-Founder & CEO, leading my digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider I co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. I currently advise and sit on the Board of a MarTech startup. I have my MBA and am currently pursuing a Doctorate. I am Lean Six Sigma Black Belt certified, and hold a certification in Business Agility from ICP-BAF. These inform a statistical, analytics-driven approach to solving problems and achieving measurable goals in my initiatives. I've spoken at eTail, MarTech, SMX Social Media, EventTech, Internet Summit, Social Media Week, VMWorld, and others. I've been featured in Advertising Age, Communication Arts, Financial Times, and The Washington Post. I've guest lectured at Georgetown University, American University, Virginia Tech, Howard University, University of Maryland.

Priority is action. I am on a mission to help brands decisively create more value for customers, in turn creating greater customer lifetime value for the brand. I'm a firm believer that this win-win scenario is achievable and critical to organizations' success. I was recently named the #1 marketing thought leader by Thinkers360. I help F1000 brands turn big ideas and complex challenges into meaningful, sustainable results. I serve as an advisor and consultant to organizations that are experiencing change and need to create more agility in their internal and external approaches. My primary area of focus is connecting strategy to people, process, and platforms in the areas of marketing technology, customer experience, and digital transformation. I've been part of award-winning work with some of the world's top brands such as Adidas, Choice Hotels, Coca-Cola, FedEx, HP, Marriott, Toyota, and VMware. I'm a multiple-time Co-Founder & CEO, leading my digital experience agency to be acquired in 2017, successfully exited an HR technology platform provider I co-founded in 2020, and led a SaaS startup to be acquired by a leading edge computing company in 2021. I currently advise and sit on the Board of a MarTech startup. I am Lean Six Sigma Black Belt certified, and hold a certification in Business Agility from ICP-BAF. These inform a statistical, analytics-driven approach to solving problems and achieving measurable goals in whatever initiatives I undertake. I am a multiple best selling author and have written eleven books on customer experience, agile business approaches, and marketing. My latest book, House of the Customer, details how brands can create the personalized customer experience of the future. I also write for MarTech, CMSWire, and others. I am on the ANA School of Marketing Faculty where I created and teach courses on Customer Experience Measurement and Agile Marketing. I also co-founded the American Advertising Federation's National Innovation Committee, was on the Virginia Tech Pamplin College of Business Marketing Board, and serve on the University of Richmond's CX Advisory Board as well as the Board of the Workhouse Arts Foundation. I've spoken at MarTech, Internet Week New York, SMX Social Media, EventTech, Internet Summit, Social Media Week, VMWorld, and others. I've been featured in Advertising Age, Communication Arts, The Kojo Nnamdi Show, and The Washington Post. I've also guest lectured at Georgetown University, American University, Virginia Tech, Howard University, University of Maryland.