Attend U.S. Embassy meetings by day, camp on Mt. Everest by night? – I’ve got you covered! I’m a marketing professional who thrives in fast paced environments and goes above and beyond with each and every task. With a job history that spans continents from Europe, to North America, to Asia, I am ready to handle any challenge thrown my way. I apply my flexible thinking to eCommerce Marketing and believe streamlining processes is the key to success – efficient and effective ways of working are critical in our new fast-paced digital world. Outside of work I follow my passion for creativity, from organizing themed events to creating online media content (with more than 100k views!). I’m an avid runner, often found on the trails, and I dream of the chance to get back out on the water (former boat captain here!). Specialties: Content Syndication, eCommerce, Marketing, Salsify, Event Planning/ Event Operations, Content Creation, Social Media, Promotions Skills: Social Media Advertising (all platforms), Content Marketing, Project Management, Hootsuite, Canva, Social Data Analytics, Adobe Photoshop, Microsoft-Word, PowerPoint, Excel, Outlook, Sharepoint

Direct-to-consumer (DTC) brands are facing a critical situation. Venture funding has nearly evaporated, and inflation is skyrocketing costs related to raw materials, manufacturing, and shipping. Privacy updates and cookie deprecation have severely hampered the efficiency of digital advertising. Shockingly, over half of the 22 publicly traded DTC "darlings" have experienced a 50% or more drop in share price since their IPO. Now headlines scream that direct-to-consumer does not work. However, some brands continue to win and grow with the direct-to-consumer model. What are they doing differently? They have focused on three key strategies: profit-first, systems-driven, and have a culture of strategic nimbleness. 💰 Profit-First Approach The profit-first approach to performance advertising is a crucial strategy. It involves prioritizing profitability over rapid scale, setting clear financial goals, managing customer acquisition costs, and ensuring each marketing dollar spent drives a positive return on investment. This data-driven strategy uses advanced analytics to identify and target the most profitable customer segments, streamline operations, and continually test and refine marketing strategies for maximum efficiency. ⚙️ Systems-Driven Operations Systems-driven operations optimize processes using constraint theory and systems thinking. This approach involves mapping processes, identifying bottlenecks, and focusing on resolving key constraints to improve efficiency and output. Systems thinking promotes a holistic view, understanding interactions between different business parts to make informed decisions. Continuous monitoring and testing address new constraints, fostering ongoing improvement and sustainable growth. 🚤 Strategic Nimbleness Strategic nimbleness is a crucial attribute for DTC brands. It's about embracing change and adapting quickly. These brands can stay ahead by rapidly experimenting with different platforms, tools, creatives, targeting strategies, and messaging. Implementing a robust performance marketing strategy allows for quick adjustments based on audience feedback and engagement metrics, giving them the power to shape their success. 🚫The biggest mistake a high-growth consumer brand can make is expecting a big agency to implement these strategies successfully. Big agencies are not structured to be nimble and profit-focused. ✅ That's why we started H Street Digital —to provide the experience, systems, and adaptability required to profitably scale 8-figure consumer brands to $1M+ in monthly revenue from digital advertising.

Your go-to strategist for high-stakes Webflow projects. I run Candid Leap, a Webflow Enterprise Partner Agency that scales marketing sites for B2B SaaS companies like Tango, Prive, and Daasity. At Candid Leap we do: -> Custom Webflow Development that 🤘 -> Branding & Web Design that hits the 🎯 -> Motion Graphics that 🎉 -> A ton of Looms, Slacks, and Meets to guide you through your entire project! Why Webflow? My background as a technical marketer led me to believe that Webflow is the perfect tool to help brands control marketing outcomes and hit ambitious growth goals. Think of Webflow as the new, improved iteration of WordPress without the headless, needy, and hard-to-maintain builds. It's the happy place ambitious tech companies go when building marketing sites. Now, at Candid Leap we use Webflow to serve: -> Tech brands -> Series A to Unicorn -> Founders, CMOs, CTOs, and more. Have a project in mind? Let’s talk it over, send me a DM! Not ready to talk? Check out our site Candidleap.com to see our work. Important: We only take a few clients at the time; we focus on delivering at a personal level. Your experience is part of the final outcome.

With over 12 years of leadership, I've honed my expertise in new business development, E-Commerce Marketing & Brand Development. At Maxaroma, my drive is aligned with our mission of curating and growing brands that resonate with our diverse customer base. My goal is to bring innovative perspectives and strategies to the table, fostering a culture of creativity and dynamic market engagement. At Peachscore, leveraging my strategic insight has been pivotal in developing a first-of-its-kind credit scoring system for startups. This revolutionary tool empowers organizations to effectively assess and aid early-stage companies. My role encompasses advising on new business ventures, emphasizing scalable solutions that have marked a significant milestone for over 35 million businesses globally.

User-Centered Systems, IoT, Applied Machine Learning, Privacy, and Human-Data Interaction https://www.imperial.ac.uk/people/h.haddadi

It’s fair to say people notice when I walk into a room. Partly because I’m 6’7” (yes, I played high school basketball), but mostly because it’s clear I’m there to support whomever else is in that room. It is high school where this value – this daily drive to support others achieve – came from. Growing up in small town B.C., there was seemingly one thing to do. Okay, two. Either play in OR watch men’s hockey, especially the local Junior B team! For the one newspaper, it was the same story after story after story. Not a lot of option for insight variety. Two things didn’t sit right with me. First, there were actually other sports in this town! I myself coached youth soccer and the women’s high school basketball team. And second, why weren’t we hearing about these other teams? We all knew there was more than what was currently being told. So, I launched my own local sports column to share these other insights. What I did not expect was the reaction. People loved hearing the other stories. The wins and celebrations of all teams; their lessons and achievements; the insights from games lost; the growth of individuals across seasons. More than that, this column became a tool. A tool for us all to celebrate teams and athletes who would otherwise go unnoticed and unreported. It’s been years since I wrote this column, yet I continue to write and support my clients by focusing on how to be one percent better every day. An ongoing journey dedicated to reinforcing learnings through support and celebration of all achievements, big or small, for my clients. For my colleagues. For my family. For myself. This is who I am. A person who actively lives my values of celebration, support, achievement, and learning. A guide and mirror for others looking to do the same to grow their one percent each day. If you believe my values are the ones to get you the results you want and if you’re an executive, business owner, or entrepreneur, call me at 403-457-1507.

I have been working as a marketing manager in the higher education space since 2005, supported by an additional 15 years of B2B and B2C sales and sales training experience, which serves to complement my marketing skill set. Prior to my sales and marketing experience, I was an IT administrator in NYC, which served as a foundation for my operational style of marketing. I am a firm believer that the ability to capture and analyze data, provides valuable insight that can drastically improve marketing outcomes.