I'm the co-founder of a content marketing agency called Omniscient Digital, and I run the experimentation / CRO program at Workato.
I write mainly at alexbirkett.com.
Experienced creative with a demonstrated history of strong marketing skills such as; branding, graphic design, web design, social media, email marketing and video with a passion to constantly learn and grow professionally.
VP Marketing @ Hyro 🦸 I Conversational AI Leader I Digital Acceleration for Enterprise
I liked to color outside the lines as a kid. Still do. ✍️
B2B SaaS marketing is stereotypically boring. I’m a huge proponent of coloring outside those lines with the stylings of B2C. Let's call it people-to-people (P2P) marketing, if it needs a label. At the end of the day, C-Levels, VPs and Directors of Fortune 500 companies probably watch Star Wars, order pizza and have read Dr. Seuss growing up. Brand building starts with understanding people, and how similar a lot of us actually are.
That's what I'm doing now, at Hyro—building a brand for a company that provides conversational AI experiences for healthcare and real estate. We’re helping enterprises to easily communicate with customers using their own niche language, across the channels that matter most.
Prior to Hyro, I was part of the Product Development team at Google Duplex (the human-sounding AI system that books your reservations at restaurants and hairdressers). Before that, I was on the go-to-market team for emerging technologies at Check Point and at Darling NYC in brand marketing.
In my free time you can catch me:
- Hosting parties (yes, professionals do this too)
- Proudly serving in the IDF Reserves (yes, I said proudly)
- Watching the NY Knicks lose
- Running on Tel Aviv's boardwalk
✌️❤️
Vice President Technology & GTM Innovation at Wella Company
Experienced digital leader in global digital strategy, technical solutions, stakeholder management, commercial and contract analysis and negotiation, business benefit and digital leadership. Working extensively across digital marketing, technology and business transformation
Currently working as Global Vice President of Technology & Innovation at Wella Company working across the huge portfolio of brands such as Wella, OPI, Londa, Nioxin, GHD, Clairol, weDo...
Specialties: Digital strategy, digital innovation, technology solutions, stakeholder management, data strategy, marketing technology, vendor selection and management, business benefit analysis, GDPR compliance, marketing technology, digital transformation, technical leadership, technical delivery, search engine optimisation, digital best practice and compliance.
I'm a Solutions Engineer/Consultant with 3.5+ years of pre-sales experience. I've worked with small, medium, and enterprise level B2B SAAS companies in both North America and APAC regions.
I'm a digital data enthusiast with a B.S. in Computer Science. I also have lots of experience working with modern data tech stacks and pipelines.
I specialize in crafting and presenting value driven technical demonstrations to help product managers, marketers, and engineers understand how to nail their data analytics and governance with software.
CEO, Drips.com Founders of Conversational SMS® | 40 under 40 DMN Honoree
Thank you for reading my bio.
At www.drips.com, one of the fastest-growing marketing software platforms, we run automation voice, sms, and email drip marketing campaigns to convert more of your leads to calls.
You can get more qualified calls and less complaints with our compliant, tasteful, and effective drip campaigns. To get a better idea of what we do, please watch the video below.
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As a serial entrepreneur, I've found many companies. I've been focused on split testing, acquisition, and conversion at scale affecting millions of people for over 15 years.
People know me as the person who -
• Innovated and coded an automated sharing/spreading functionality on the backend of MySpace that didn’t exist at the time causing the site to go viral with 10’s of thousands of users per day.
• Developed an organic referral network of 10,000+ residents across the U.S. who would ‘rent’ their Facebook ads accounts to ad agencies and media buyers.
• Created one of the most effective methodologies to raise products in the search engine rankings on Amazon via increased orders and verified reviews.
Copywriter, Blogger, Content Strategist, Social & SEO
Specialties: Copywriting │ Marketing │ Advertising │ SEO & Website Copy | Blogging
I offer a variety of content services. I create weekly blog posts, SEO Website copy, social posts, email campaigns, as well as creative advertising and video content for various industries and clients. From individual real estate agents trying to reach their sphere of influence to major cooperations promoting a new product, I'm passionate about getting results through content.
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