Senior B2B content manager and editor | Author at contentfolks ✉️
I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company.
I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️
I'm all about
Figuring out how to build a company where people love to work
Serving customers who can’t imagine life without us
Living, finding and teaching a Scared Confident culture and
Disrupting the way marketing has always been done
Account Based Marketing- B2B Tech Marketing Leader
I am a senior B2B SaaS marketer specializing in account based marketing and demand generation. Experienced in working across the entire revenue team to create winning go-to-market programs that build and accelerate pipeline.
Specialties: Account Based Marketing, Marketing Strategy, Integrated Digital Marketing Management, Channel Marketing, Demand Generation, Budget Development & Management
Transformational CMO with proven ability to fuel growth and create sustainable differentiation. A career B2B technology leader with 30 years’ experience across product and marketing disciplines. Recognized change agent known for building rock-solid teams, processes, and infrastructure.
I am a leader of leaders. Team-driven and outcomes-oriented with superior collaboration and communication skills. Passionate about purpose-driven organizations, the intersection of brand and culture, conscious leadership, women leaders and mentorship.
DISCIPLINES: Growth Marketing, Product Marketing, Revenue Marketing, Sales & Marketing Operations, Sales Enablement, Field Marketing, Brand Strategy, Content Strategy, Digital Marketing, PR/AR & Influencer management.
Winner, Brand Program of the Year by Sirius Decisions * Working Mom of the Year by Working Mother Magazine * Best Executive, Stevie Awards for Women in International Business * President's Award, Advertising Women of New York * She Runs It, Executive Achievements Committee * Chair, Impact Awards celebrating mentorship in media, marketing and technology
Senior Professional Services Consultant, Strategic Programs at Outreach
I thrive on planning, problem solving and executing to achieve maximum success. I am passionate about improving business processes and building proactive (and polished) solutions. As a Certified PMP and consultant of 10+ years, I take an integrated approach to program management and client engagement. Throughout my career, I've had the opportunity to partner and guide startups and multinational firms on top tier business initiatives, technology transformations and SaaS implementations.
Currently, I am Senior Professional Services Consultant on Outreach's Strategic Programs Team. In this role, I am tasked with building and implementing consulting methodologies for new products and verticals, leading Outreach pilot programs and driving long term customer success in our platform.
Sr. Marketing Communications Advisor | Campaigns & Initiatives at ICBC
As Senior Marketing Communications Advisor within the Campaigns & Initiatives department, I am responsible for leading marketing and communications campaigns and programs to drive the business forward. This includes creating the strategy and overseeing the development and implementation of campaigns. Working closely with the Communications and Creative Services Team, my goal is to ensure the effective delivery of our strategies for campaigns and initiatives.
I do automation, funnels, systems and processes, and the like.
I am also the host of the Get Automated Podcasta (https://getautomated.co) I chat with business owners and entrepreneurs about the ways they grow and automate their businesses.
Helping Customers Achieve Economical Observability at Scale
Achievement oriented, Director of Sales Engineering with superior communication and creative, independent problem solving skills. My unique background in technology both on the customer side and vendor side provides a unique skillset that continues to drive my success. I believe learning never stops, and there is always room to grow professionally and personally. My passion is in solving problems and leadership. Been leading enterprise sales engineering teams in a variety of domains for over 6 years, and have been consistently recognized for being a highly competent, self-directed, humble, coachable and an ethical contributor.
➤ I truly believe products have no inherent value, they must solve problems, so it is my goal to determine if I can solve your problems.
➤ Experienced with working directly with customers as a technical advisor to identify requirements, needs, and challenges in order to develop creative, effective solutions to solve their problems and drive value.
➤ In the last decade I have worked with many stakeholders, vendors, and on-site and remote teams that span across the globe. I have a track record of success both in various roles and as a leader, resulting in further engagements, publications in scholar journals, and presentations at national conferences.
➤ I am a dynamic and resilient professional with the ability to visualize, articulate and solve both complex and simple problems, and to make decisions that are sensible and critical to ensuring quality and success.
➤ I am a Professional, Wife, Mom, Leader, Mentor, Friend, Engineer, and many more. Every hat I wear compounds my success not divides it.
If you would like to know more about my technical, leadership, or management experience please read below or feel free to reach out to me.
Current Recommended Books: Mindset, Lets Get Real or Lets not Play, Never Split the Difference, The Qualified Sales Leader
Data-loving Sales Development Manager who's passionate about developing people, creating & optimizing processes, and constantly leveling up in the world of selling.
Outside of LinkedIn, find me trying to read 5 books at once (I don't recommend this), pursuing the best breakfast burrito in Los Angeles (I do recommend this), and taking very bad photos on the digital camera I'm determined to master.
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