I am Aprimo born and raised - from intern to Marketing Manager. I am responsible for managing Aprimo's inbound marketing initiatives that help drive pipeline growth, including: 3rd party sponsorships, advertising and social media strategy, execution of Aprimo's annual user conference, and planning & attending industry and partner events.
My absolute favorite part of my job is facing, and ultimately conquering, the challenge of humanizing a B2B tech brand to deliver exceptional content experiences across every channel.
On a personal note, I love PEOPLE. Please feel free to connect and reach out regarding any and everything - I would be happy to hear from you.
Experienced Strategic Manager with a demonstrated history of working in the telecommunications industry. Skilled in Marketing , Negotiation, Business Planning, Coaching, and Sales. Strong information technology professional graduated from UNISA.
20+ years in tech. Insatiable passion for building business.
I’m known for my no-nonsense approach to brand development & product marketing, good storytelling, and most of all - getting shit done. I champion a very hands-on approach, and I thrive in an environment where things need to move quickly and their impact is seen immediately. Most of all, I like to build things and see them grow. Whether it's leading brand & marketing for Huddle since its infancy to becoming the global leader in collaboration for government & enterprise. Or building a digital media and mobile consultancy whose clients included Disney, Nokia, Toshiba and Garmin. Or keeping my hands dirty while advising 50+ companies across software, hardware, mobile, telecommunications & networking and engineering.
I'm good at brand identity, brand management, integrated marketing, customer & user acquisition, online marketing, product marketing, content marketing, email marketing, inbound marketing, outbound marketing, communications strategy, media relations, analyst relations, crisis communications, internal communications, social media, geographic expansion. I'm unbeatable at team building.
I'm an actor and temporarily retired podcaster. I run a boutique recording studio. And I lead a 50k+ community of Girls Who Can't Surf Good (Yes, it is grammatically incorrect. On purpose. See Zoolander)
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