I help people and companies build relationships with new audiences to realize their missions. After working with companies from Salesforce and McKinsey to Deepak Chopra and Penguin Random House, I fell in love with the startup space. Currently, I manage growth for emerging markets at Attentive. My personal passions include running, reading, throwing dinner parties, and helping people change careers. I'm a firm believer that everyone should love what they do. If you don't and want to chat, feel free to reach out. I changed careers and know it can help to have someone to bounce ideas off of!

Google Ads certified (Search, Analytics, Display, Video, Measurement, and Shopping) Microsoft, and Skai certified Digital Marketing is not only my career path, but my passion. I have worked for agencies and on the client side with a major focus on e-commerce and hospitality. My specialty lies with Paid Search and Display/Retargeting, but I've also worked with E-mail, Social, Affiliate and CSE initiatives. I have experience managing budgets based on revenue share as well as fixed monthly budgets with an in depth understanding of attribution models as well. I have widespread understanding of top level objectives and how to utilize and manipulate PPC, Display, Retargeting, and Affiliate efforts in order to achieve favorable results for any kind of client based on their goals. I have worked with clients focused on ROAS, lead generation, and those that are a hybrid. I've worked for a strictly online retail company which sells millions of products across several company websites. I've had a lot of experience with promotions, deals, and holiday purchases to be able to build a marketing plan to produce growth and a positive ROI.

Every day I’m motivated by my trailblazing marketing team. I love working with cutting edge technology that helps to build the world that we want to live in. I'm a leader with a proven track record of driving significant commercial impact across a diverse set of businesses and industries - global corporations, venture and private equity-backed companies and SMEs. I believe in the power of data, creativity, ideas and innovation to effectively lead my team through rapid growth, international expansion, fundraising, acquisition, and change management. My marketing career began as the producer of a comedy variety show on Broadway and, at 22, I was responsible for packing the house each week with 1,200 guests for unknown and up-and-coming acts. The adrenaline of each successful performance fuelled my 18-year romance with marketing: driving attendance of Fortune Magazine’s global conferences, joining a luxury design magazine start-up, and subsequently accelerating global advertising growth for Metro newspaper, The Wall Street Journal and Future Publishing. I’ve always been passionate about health and wellbeing and after completing my health coach certification and fitness qualification, I started looking for high-growth opportunities where I could apply my commercial marketing experience to the employee engagement and wellbeing industry. After discovering LifeWorks, a global health and wellness platform, I embarked on an exciting journey of transforming a traditional employee assistance service into a total wellbeing proposition enabled by technology. 4 years ago, I joined YuLife to disrupt the group risk insurance market by changing how people value and use insurance. This is a new era of insurance that is about providing the tools for people to not only live healthier lives, but to be protected financially in the future.

SproutLoud is a leading SaaS-based Brand-to-Local platform that provides software, service and solutions designed to increase Brand sales through Partners in local markets. SproutLoud's advanced marketing automation technology simplifies every aspect of local marketing, from start to finish, and delivers comprehensive analytics to show ROI on individual tactics and campaigns, including overall Partner engagement and partner marketing attribution. SproutLoud helps its Brand clients respond to rapidly changing market conditions in real time with data-driven decisions.