As a seasoned marketing professional, I have worked in a variety of industries and specialize in different tactics as marketing and advertising have evolved over the last 20 years. I have a depth of experience working primarily in franchise marketing over the last 10 years. I launched my career in franchising with my own agency focusing on local marketing programs for franchise brands. After my agency was acquired, I worked with franchise brands to build franchise development programs through integrated digital marketing programs and public relations tactics with well-known, reputable franchise suppliers. In 2020, I built a franchise marketing consultancy offering brands fractional CMO or outsourced CMO engagements for franchise brands and suppliers. It’s an alternative solution that provides brands with access to C-suite level knowledge, expertise, and franchise marketing experience, but at a fraction of the cost. I work with an organization’s existing marketing department to develop strategic plans and execute campaigns that deliver results both in consumer and franchise development. If you’re ready to revisit, reevaluate, and refresh your go-to-market strategies, let's chat about the benefits that a fractional CMO can provide. I am actively involved in: Women's Franchise Committee - International Franchise Association Supplier Forum Advisory Board Member - International Franchise Association YUM! Center for Global Franchising Board Member International Franchise Association, CFE Certified Women Franchise Network Tampa Bay Skills include: Integrated Digital Marketing Strategy and Planning, Campaign Management, Social Media Strategy, Social Media Ads Management, Social Media Content Development, Public Relations, Branding, Marketing Strategy & Planning, Budgeting, & Creative Direction

I specialize in conversion copywriting with a sense of humor. What does that mean? I write stuff that makes people say yes... and laugh while they're doin' it. More at www.punchlinecopy.com!

Experienced digital marketing and business development professional focused on enabling strategies and tactics to grow businesses. Provided marketing leadership inside a range of companies (professional services, private equity firm, industrial) for 25+ years. Now partner at Craig Group. Specialty in understanding how sales and marketing work together effectively. Passion for measurable revenue growth and quantifying return on marketing investment.