Storytelling can change the world because it's the only thing that ever has.
David J Ebner is an Author and the President of Content Workshop. In 2013, he assembled a co-op of storytellers whose sole purpose was to use their storytelling skills to help brands. David spends most of his time running Content Workshop and assisting brands in standing out using their unique story.
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Experienced Aprimo System Administrator and Business System Analyst with Project Management background and training.
• Organized, highly motivated, detail oriented, strong work ethics
• Very analytical - can discuss with business lines their processes and strategy create business requirements, program workflows within Aprimo, complete the project with the implementation, user training and documentation
• Developed and implemented a new training program for both new colleagues and refresher workshops for existing system users.
• Report development and maintainence utilizing Cognos and Business Objects software
• Management and development of a staff of 4-10 people.
Energetic Professional with proven experience contributing to organizational success by providing exceptional support to both internal and external customers. Strong track record of excellent project coordination, communication, and task management skills through a hard-working, self-motivated, and managed approach.
Senior VP Client Services at Fastaff Travel Nursing
Leading Change in Healthcare Workforce and Labor Management
Professional services executive with more than 30 + years of experience driving profitable growth through a balanced approach to business development and operational excellence, powered by an engaged and high-performance workforce.
Extensive expertise in the areas of recruitment, staffing and workforce management with specialized knowledge of healthcare, and productivity technology to aid hospitals in the management of labor costs. Skills honed through the leadership of national mid to large size organizations pursuing growth both organically and via mergers and acquisitions, requiring successful execution of change management to propel business and cultural integrations.
Currently, a leading contributor to advancing excellence in the business of healthcare delivery through innovative approaches to healthcare staffing and workforce solutions in order to drive enhanced patient outcomes and better financial performance. With a vision to see the business of healthcare managed and executed as effectively and efficiently as possible.
Helping healthcare clients emerge as category leaders through a highly strategic approach to healthcare workforce solutions, pursuing innovative ways to:
► Effectively assess and address healthcare workforce challenges
► Recruit, engage and retain a high-performance team
► Map out strategic approaches to achieve financial and operational goals
► Improve processes and implement solutions to enhance productivity
► Leverage workforce technology tools to deliver enhanced patient outcomes
Having worked in both start-ups and corporations, I've had the chance to learn different parts of the business. I have learned to adapt to changes as quickly as possible and to think on my feet. I constantly try to challenge myself and to learn new skills. I have diverse experience after working in different areas of e-commerce such as buying, seasonal planning, analytics, and site merchandising,
Experienced Marketing Leader with a demonstrated history of driving growth. Strong marketing professional skilled in Marketing Strategy, Digital Strategy, Social Strategy, Market Research, Management, Direct Marketing, Brand Strategy, Performance Marketing and Multi-channel Marketing.
Experienced competitive intelligence professional with a specific focus on enterprise sales, business analytics and cloud-based solutions. Excellent customer, relationship building, presentation and cross-team collaboration skills
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