Inbound marketer with 14+ years of experience in enterprise and startup environments. Deep experience in lead generation, content marketing, landing page creation and optimization, and email marketing. Proven strength in increasing brand awareness through social media, event marketing, and partnership outreach.
Areas of expertise:
✔ Content marketing
✔ Data & web analytics
✔ Audience segmentation
✔ Email marketing
✔ A/B testing
✔ Lead generation
✔ Budget management
✔ Copywriting
✔ SEO
✔ Social media
✔ Landing page creation & optimization
✔ Google Analytics
✔ WordPress
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
Communications Specialist & Copywriter - Open to work
Senior comms specialist seeks transformation or change programme to help deliver successful implementation.
I am a CIM qualified, English Language & Linguistics graduate with 15 years of hands on communications, marketing and copywriting experience.
Contact me to:
Develop and/or deliver a comms strategy and plan
To Internal and external stakeholders
In government or private sector.
Bonus:
Lead a team
Manage difficult stakeholders
Create persuasive, informative, educational, selling copy
Work in complex business structures.
Specialisms: technology / security / estates-facilities management programmes (but happy to transfer these exceptional comms skills to other sectors).
As the Managing Director and sole owner of Copy House, I take great pride in pushing my company to new heights and creating a workplace where employees can achieve their true potential. I’m an avid supporter of flexible working and use an output-based performance method to give employees the freedom to work when and where suits them while still ensuring they deliver top-notch work.
I’ve played a pivotal role in Copy House’s growth, having originally started the company as a freelance copywriter. Producing great content, delivering American-style customer service, and a natural entrepreneurial instinct has allowed me to turn a one man band into a seven person strong team, significantly increase revenue and attract clients from globally recognised brands.
In addition to creating a great company culture and leading a fast growing company, I spend my time teaching others about SEO & copywriting, including running an 11-week course for aspiring copywriters, and speaking at events. I believe knowledge should be publicly available and work hard to demystify SEO.
My achievements so far also include:
- Semrush speaker
- Shortlisted Small Business of the Year Edinburgh 2020
- Speaker at MoneyNext on How to Market Blockchain
- Speaker at ScotSoft2020, Scotland's largest technology conference
- Speaker at Trade Reboot
- Judge at the 2020 Content Marketing Awards
You can learn more about me at https://www.kathrynstrachan.com or by sending me a DM.
TapClicks is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated Marketing Operations Platform includes sales enablement, workflow and order management, analytics, and automated reporting -- all within a single intuitive user interface available on demand in the cloud. TapClicks has delivered over 1,000,000 dashboards to over 5,000 brands and over 500 media companies and agencies worldwide. The TapClicks platform leverages over 150 native API integrations with leading marketing and advertising platforms and rounds out its solution with ImportWizard, which enables the platform to use data from virtually any source. TapClicks was founded in 2009, is headquartered in Silicon Valley, has development and sales offices in Boston and Canada and sales offices in Europe and Latin America.
CEO of a global PR and digital communications firm. Decades of experience steering Fortune 500 companies, startups, nonprofits and more through important communications moments, crises and milestones. Trusted advisor to C-suite leaders across various industries.
Committed to leading with purpose and using communications to build bridges, solve important global problems and drive innovation. A lifelong learner always staying ahead of What’s Next and embracing constant disruption. Author of Trust: The Secret Weapon of Effective Business Leaders.
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.