I host the podcast Unthinkable, write the weekly newsletter Playing Favorites, and develop podcasts and docuseries for mission-driven brands, authors, and entrepreneurs. I'm also a frequent keynote speaker, and the author of the book Break the Wheel.
It is my personal, professional mission to help others make work that matters -- to their careers, their companies, and their communities.
I see creativity as a form of problem solving and leadership. It's a means of raising your hand to lead and investigate and improve things, and I want to help others frame their work as such. That can help us see the work and the world better and differently.
Before becoming a content entrepreneur, I held marketing and media roles at Google, HubSpot, and the VC firm NextView.
My biggest ambition and maybe grandest delusion is to be the Anthony Bourdain of business storytelling :)
Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
Continuous improvement, always | Passionate Higher Ed solutions consultant | Former HIED Administrator
Significant experience working with and for Higher Education and Non-profits. I am often drawn to building bridges, and improving communication and processes across teams. I enjoy thinking strategically and getting into the weeds to sort things out with my team. My experience shows an ability to meet and exceed targets as an individual contributor, collaborate cross-functionally, and drive continuous improvement.
Maximize Email ROI & Cultivate Customer Relationships | ๐จ Email Program Optimization for Small E-commerce | Klaviyo Expert
Have you ever found yourself thinking...
"๐ ๐๐จ๐ซ๐ ๐จ๐ญ ๐ญ๐จ ๐ฌ๐๐ง๐ ๐จ๐ฎ๐ญ ๐๐ง ๐๐ฆ๐๐ข๐ฅ ๐ญ๐ก๐ข๐ฌ ๐ฆ๐จ๐ง๐ญ๐ก! ๐๐๐ญ'๐ฌ ๐ฐ๐ก๐ข๐ฉ ๐ฌ๐จ๐ฆ๐๐ญ๐ก๐ข๐ง๐ ๐ฎ๐ฉ ๐๐ง๐ ๐ก๐ข๐ญ ๐ฌ๐๐ง๐!"
"๐ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ ๐ง๐๐๐ ๐๐ง ๐๐ฆ๐๐ข๐ฅ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ, ๐๐ฎ๐ญ ๐ ๐๐จ๐ง'๐ญ ๐ก๐๐ฏ๐ ๐ญ๐ก๐ ๐ญ๐ข๐ฆ๐ ๐ญ๐จ ๐๐ฎ๐ข๐ฅ๐ ๐จ๐ง๐."
"๐๐ ๐จ๐ง๐ฅ๐ฒ ๐ฐ๐ ๐ก๐๐ ๐ญ๐ก๐ ๐๐ฎ๐๐ ๐๐ญ ๐๐จ๐ซ ๐ ๐๐ฎ๐ฅ๐ฅ-๐ญ๐ข๐ฆ๐ ๐๐ฆ๐๐ข๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ๐ฌ๐ฉ๐๐๐ข๐๐ฅ๐ข๐ฌ๐ญ ๐จ๐ซ ๐๐จ๐ง๐ฌ๐ฎ๐ฅ๐ญ๐๐ง๐ญ."
"๐'๐ฆ ๐ง๐จ๐ญ ๐ฌ๐ฎ๐ซ๐ ๐ฐ๐ก๐๐ซ๐ ๐ญ๐จ ๐ฌ๐ญ๐๐ซ๐ญ ๐ฐ๐ข๐ญ๐ก ๐๐ฆ๐๐ข๐ฅ ๐ฆ๐๐ซ๐ค๐๐ญ๐ข๐ง๐ ."
These thoughts are common, especially when email marketing has taken a back seat. Understandably as a digital marketing manager for a small e-commerce business, you're overwhelmed, managing multiple digital channels and struggling to allocate time and budget to each.
But here's the kicker: email marketing can deliver an astounding ROI of 36:1 (you might already know this!)
Picture this:
โ๏ธ Confidently navigating your email platform
โ๏ธ Email campaigns and funnels running smoothly
โ๏ธ Building strong customer relationships
โ๏ธ Delivering the right message at the right time
โ๏ธ Boosting revenue
โ๏ธ Sustainable email marketing strategy
โ๏ธ Plan to continue growing your audience and program
How? We won't bite off more than you can chew. We'll build your email program in strategic phases, step by step, with a Klaviyo expert by your side. You'll learn to manage your email platform efficiently, leverage Klaviyo's powerful features, and craft a sustainable strategy to apply what you've learned with every email you send out.
You've got the potential; you need a proven process and expert guidance.
I've been immersed in email marketing since 2012, working with various e-commerce businesses and industries. I hold certifications from a few email service providers but focus on Klaviyo for its exceptional small-business-friendly features.
When working with me, expect practical, honest feedback and education to boost your ROI without overwhelming time commitments. We'll redefine how you manage your email program to deliver emails with certainty.
Delivering emails with certainty means every email is part of a well-crafted strategy, a continuous learning process, and a step toward growth.
Let's collaborate and turn your email program into an ROI powerhouse. What is the best way to start? Signup for emails: https://bylaurenjean.com/email-sign-up
Editorial Director @ MyFitnessPal | Health & Wellness Content Strategist | Certified Holistic Nutritionist & Science Nerd | I make complex things easy. ๐
Digital Media Content Expertise: Email Marketing & Nurture Strategies, Website Writing, In-app Writing, UX Development, UX Research, UX Writing, CX Design, Persona-Driven Content, A.I. Copywriting, Script Writing, Copy Editing, Editorial & Social Planning, Podcast & Video/Film Pre- and Post-Production, Live Streaming
Proficient with Google Suite, Google Analytics/SERP, CMS Platforms, Social Publishing & Reporting, AIrTable, Trello, BuzzSprout, SquadCast, YouTube Creators Studio, Canva, Basecamp, Slack, Audio/Video Editing Tools, StoryBlock, Confluence, FigmaJam, Miro
Proven ability to implement and iterate content strategies, establish and maintain cross-functional relationships, source & manage internal & external freelance contributors, juggle multiple projects simultaneously, and meet business goals within budget and timeframe
Strong strategic and data-driven editorial and thought-leadership planning, with a keen eye on emerging content trends and platforms
Creating exceptional user experiences inspired by creativity in every angle of life.
Areas of focus include Creative Direction, Product Management, Design Direction, Video Production, Product Development, Design Management, Animation, and Graphic Design.
I love:
- Cross-discipline collaboration.
- Functional design.
- Developing and mentoring people.
- Constantly learning and adapting.
I'm looking for a company that:
- Is full of smart passionate people.
- Values diversity.
- Values people with a wide range of skills.
- Empowers its employees.
Iโm a storyteller. I specialize in translating ideas, customer experiences, industry jargon, and products into relatable messaging audiences engage with.
Iโve worked in the editorial, publishing, content marketing, product marketing, and education technology spaces. Iโve created style guides from scratch, trained fellow writers in best practices, developed strategic persona campaigns, and analyzed content results via performance metrics. But my true passion lies in the written word and in telling stories that matter. I thrive on collaborative, agile, and creative teams who value curiosity, trust, and encouragement.
Please review my experience below, and visit my website to see my resume and work portfolio: https://www.laurenkcanadaportfolio.com/
Lauren is a career marketer who found her love of Product Marketing at Sprinklr after several years in customer-facing roles, which allowed her to successfully create strong working relationships with Product, Sales, Customer Success, and Marketing. She led the Product Marketing function for Sprinklr's adtech offering, partnering with cross-functional teams to execute revenue-driving GTM strategies and product launches. Since her time at Sprinklr, Lauren has been a founding member of Product Marketing teams at early stage startups, laying the groundwork for the success of the function. She thrives in fast-paced environments with high levels of ownership and autonomy, and she brings a resourceful and detail-oriented mindset to every project.
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