Experienced executive with a demonstrated history of working in both software/SaaS and consumer goods industries. I thrive on bringing exceptional people together to create highly effective teams that drive results. I've worked with budgets in both large, externally funded companies, as well as small, scrappy, bootstrapped companies. Establishing strategic, long-lasting partnerships, identifying operational efficiencies, and delivering excellent customer experiences are my never-ending goals. Some of my key strategic focuses over the years have been: - The formation of a high-performing, KPI-driven sales departments with teams spanning B2B SaaS sales, Enterprise software/service sales, retail sales, B2B corporate sales, and enterprise sales. - Establishing customer and strategic relationships with some of the largest and most recognized brands in the world including: Amazon, AT&T, Avvo, BestBuy, Google, Mailchimp, Samsung, Sprint, Verizon, and WebMD - Formation and execution of end-to-end digital marketing strategies including organic SEO, content marketing strategies, paid advertising (PPC), email marketing, nurture campaigns, and conversion rate optimization - Building a B2B SaaS product/marketplace from the ground up - Execution of channel marketing initiatives focused on in-store merchandising experience, retail sales training programs, and other incentive programs with the end goal of increasing sales and sell through with brick-and-mortar retailers and B2C customers - The creation of a highly efficient supply chain and distribution footprint in North America, capable of shipping physical goods to the largest and most complex retailers in the world, as well as directly to B2C customer's homes

High performing leader well-versed in marketing analytics strategy, including marketing campaign reporting, customer segmentation, marketing optimization as well as advanced traditional media and digital marketing analytical modeling activities. Adept with serving in a critical role transforming analytics capabilities and helping to set the foundational roadmap ahead, delivering data-driven insights to make informed strategic and tactical decisions.

Optimist. B2B and SaaS go-to-market strategist. Focused on helping companies grow.

For over a decade, I’ve been a Swiss army knife of copywriting and creative leadership. My work for massive companies and 50+ brands spans from concepting and social media to UX and documentation. I’ve seen pretty much everything, and the things I haven’t seen are things I pick up absurdly quickly. I’m good at writing about other people and other things, getting into the heads of an audience, transforming skimpy creative briefs into deeply engaging campaigns, and being a sharp collaborator with an exceptional sense for getting the best work out of teammates. Also? I once found a copy of Willennium in the snow. It was a really good day.

Former information security analyst, technical support engineer and current sales engineer with a tenacity to learn and offering a wealth of experience in customer satisfaction, SaaS technologies, security governance, compliance, network and server administration, root cause analysis, constantly evolving with the rapid pace of technology. Technical and quality-focused team player with 10+ years of experience in the software industry.