Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation. KEY ACHIEVEMENTS Include: ✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate ✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates ✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50% ✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel ✅ Led transformation of partnership channel with 2x revenue increase ✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics

I'm the Co-Founder of Motion and I help small marketing teams at B2B technology companies launch and run podcasts. The video podcasts I produce help customers publish more high-quality content consistently, develop new relationships within their industry, and get their team excited about marketing again.