VP of Marketing: The Juice | Host of Modern Day Marketer | Host of Stacking Slabs Podcast for Sports Card Collectors and Investors
I've spent 12 years in the B2B SaaS industry in various marketing functional and leadership roles. I wake up every day thinking about messaging and positioning, sales alignment, demand generation, and content creation. I am highly focused on building out go-to-market strategies that elevate the organization's brand and develop sales pipeline. I am results driven and believe it's all about bringing in the right people.
I write about modern day marketing, brand building, content distribution, and content marketing.
Hello, I'm Khushi!
I work with companies to get their marketing messaging right and uncover ways to drive growth using data.
The long but brief story:
Great at academics and great at sports but found my passion in growth marketing.
Spent countless hours taking courses online and tested out those skills at 10 companies, in different industry verticals. I took a sabbatical of 6 months to get ridiculously good at marketing. Unsurprisingly, I have a major in marketing and a degree in business.
Short term goal is to be great at growth marketing. Long term goal is to start something of my own and put these kickass marketing skills to use.
Outside of marketing (if that ever happens), I take active interest in animal welfare, tech startups, and Karate. My mom thinks I should get a hobby other than marketing and she's absolutely right.
I help brands build epic community & content → 4 X SaaS Unicorns | 5M+ views on LinkedIn | Follow to shortcut your content journey
If you're reading this, good chance my content resonated with you 🙏🏽
Hit FOLLOW for no-fluff ideas on how to scale yourself 🔔
I write 1 post everyday on:
> personal brand
> community
> content
10M+ views on YouTube
5M+ views on LinkedIn
🤞🏽
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MY WORK:
I've helped 4 startups become Unicorns:
Gong - sales tech
Thinkific - ed tech
data.ai - mobile data
Addepar - wealth tech
Here's how 👇🏽
I help SaaS companies with:
GROWTH
build mad-scientist growth marketing experiments to build pipeline across ABM, Dark Social, SEO
COMMUNITY
launch and grow a category-leading community that drives engagement (1 → 200k members) ✊🏾
CONTENT
create and publish content that drives traffic (1 → 1M visitors / quarter) 👀
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MY PROJECTS:
📹 bootstrapped an e-learning company to $250k in revenue as a side hustle
🎥 built a YouTube channel to 200k subscribers with my childhood best friend
👾 run CustomerEducation.org, the largest community of B2B customer enablement professionals
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OUTSIDE:
On the side, I make terrible websites like FreeZoomBackgrounds.com 🙈
I love eating chips, hiking and cold ocean dips
I did an Ironman once and came in last place
My friends call me Sumo
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🛠 My Tech Stack:
Creative - Notion | Canva | Miro | Figma | Clickup
Marketing - Mailerlite | Hubspot | Airtable
Revenue - Gong.io | Clari | Outreach | Avoma
Education - Thinkific | Kajabi | Podia | Skilljar
Community - Insided | Tribe | Circle | Slack
Enablement - Commone | Intercom | Zendesk
Websites - Carrd | Webflow
Video - CapCut | Camtasia
Apps - Adalo | Glide | Softr | Pory
Wealth - Addepar | Mint
AI - MidJourney | Jasper | Writer
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🤖 Keywords For Robots:
Growth Marketing
Community
Content Marketing
Customer Education
Knowledge Commerce
No Code
Chips
Guacamole
Canada
Comfy Pants
Taylor Swift
Oh wait.. you’re reading these?
Now click FOLLOW and get back to work
🤞🏽
Product Manager by heart, skilled in crafting user-focused features for AI platforms. Proven problem solver, adept at merging business needs with user feedback through cross-functional teamwork. Efficient project manager with a knack for on-time launches and successful product marketing. Ready to tackle diverse challenges with a solid foundation in UX and business alignment.
Product Management @ Google Cloud | Co-founder, GLEN World
I am a technologist | product leader | system architect | engineer | researcher with 15+ years of experience leading cross-functional development and research teams and delivering innovative technology products.
My domain expertise spans communication networks, wireless systems (4G/5G access/cellular and backhaul networks), and education technology (EdTech). I also dabble in ML/AI technologies. I am extremely passionate about creating a positive impact. I co-founded and co-lead GLEN World, a 501(c)3 nonprofit developing web/mobile apps for scaling early literacy.
Education: Ph.D./M.S. in Electrical and Computer Engineering from UC Santa Barbara, Graduate Certificate in Management Practice from UC Santa Barbara, B. Tech in Electrical Engineering from IIT Bombay.
Skills: Product management, technical team leadership, program management (certifications: PMP, PMI-ACP), system/solution architecture, wireless access and backhaul technology R&D, ed-tech digital content/mobile apps products.
Results-oriented professional with 15+ years of direct marketing experience and proven knowledge of account growth, campaign management, and client relations.
Copywriter| Editor | Marketing Specialist at CRMNEXT
Writer, Editor, Instructor, Performer, Mom- In ALL of my roles, it's about connecting with and understanding people. My long career in the performing arts has helped me immensely with my current position as writer/editor/marketing specialist. I believe in striving for more clear and compassionate communication. And I’m learning daily to better understand and connect with others in honest, authentic, meaningful ways.
Co-founder & CEO at EventX | Virtual event SaaS | 500startups MV19 | Forbes 30 under 30 Asia Nominated
Cofounder of EventX, an event SaaS platform with 5 million+ users
- Served 5000+ events of top-tier companies including Apple, Aliabab, Yahoo, Amazon, etc
- Physical and virtual event platform specialised for Asia including China website: EventX.io
- Users from over 135 countries
I love anything about people, and I love learning.
Events are where people connect with one another, and where people can learn. Creating event experiences where knowledge sharing and magical moments are enabled, no matter where and who we are, is what EventX means to me.
As an entrepreneur, I am very fortunate to be going through some exciting adventures, where we are using technology to bring positive impact at scale. Sharing the work life journey that I enjoyed:
starting two software companies since college, both from zero to profitable
being 🇺🇸 500 alum | 🇭🇰HKUST | 🇨🇳清華Tsinghua|🇺🇸GWU
nominated Forbes 30 under 30 Asia but overaged for 4 months🤣
I also love most kinds of sports: basketball, snowboard, wakeboard, golf, etc. And, I used to be the Hong Kong youth training team for professional Latin Dance!
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