ABOUT THE WRITER: Helping brands tell their story, establish authority, and make more money is what I do. ABOUT THE WORK: Prior to taking over as the Senior Copywriter at Scorpion, I spent my days crafting content to drive sales for multiple world-class brands, including Sotheby’s, Ferrari, Rolls-Royce, Keller Williams, Cisco, VMware, and Hewlett-Packard. In addition to helping generate more than $87 million in sales, my copy has appeared in Forbes, Entrepreneur Magazine, INC, and several other well-known publications. ABOUT THE MAN: I was born and raised in San Francisco, but I've lived all over the world. My previous residences include Seattle, Denver, Santa Monica, Kinsale (Ireland), and Wellington (New Zealand). I consider myself a writer by trade, a football player by passion, and tall by genetic lottery.

I’m fio (fee-oh), and I’m the one you call when you’re ready to set up or scale a high-performing content program for your B2B SaaS company. I’m also the one you read if you subscribe to contentfolks, a fortnightly newsletter that is a blend of sticky notes, big content marketing ideas, and small practical examples. Maybe you’ll find it useful? → contentfolks.substack.com ✉️