Jonathan's career path has gone from digital marketing, to craft beer, to healthcare analytics before launching into the world of entrepreneurship with The Juice. While these experiences don't seem related, a diverse skill set and unique perspective are now an advantage as their team is creating a new way to think about B2B marketing. The Juice, built to modernize B2B content marketing, solves a problem he's fought at every step of the journey.
Content Nerd @ Goldcast 🚀 | I'm really just a marketer that markets to other marketers about marketing ✨
Hey there 👋 I'm Meisha!
✍️ 9-5, I’m the Content Marketing Manager at Goldcast. As the title suggests, I manage all things content—from the content calendar and distribution strategy to partnering with other departments to support sales enablement, demand generation, and more.
🐶. 5-9, I enjoy sarcasm, responses in the form of animated gifs, dad jokes, pretending to be a wino, spending time with my furry friends, and going to bed at a reasonable hour. This is where I truly thrive. And if that's not enough, I'm also pursuing my M.S. in Integrated Marketing Communications from West Virginia University (though I'll always be a Clemson Tiger).
I'm excited to be here on The Juice! 🧃
Let's be friends 🤝 Feel free to follow me here, find me on Twitter @MarketingMeisha, and connect with me on LinkedIn @meisha_b for partnership and content opportunities.
See you around!
📈 Head of Social Media Products @ Semrush
✅ 14 years in marketing&product management.
"Let me also add that there are few things as powerful as a marketing person who’s also strong at product. The combination is amazing." - Marty Cagan
Revenue Operations and Enablement Leader - MVP at Modern Sales Pros
"The only limit to our realization of tomorrow will be our doubts of today." - Franklin D. Roosevelt.
I am a seasoned Global Sales Operations and Enablement Executive specializing in driving revenue growth for high-tech companies. With a proven track record, I excel in shaping go-to-market strategies, optimizing sales processes, and implementing transformative initiatives. Holding a B.A. in Communications from the University of Puget Sound and certified in Miller-Heiman Strategic Selling, I bring adept skills in Salesforce implementation, sales playbook development, and fostering a culture of continuous improvement.
Throughout my career, I've successfully managed all facets of sales operations, including budget planning, tech stack management, and territory planning. My expertise lies in orchestrating strategic shifts, such as implementing Salesforce.com at NXP, facilitating their exit from private equity, and achieving a successful IPO. Additionally, I've enhanced messaging alignment and productivity by certifying 800 sales users at Salesforce.com, led a pivotal pivot in the territory model at BrightEdge Technologies, resulting in a 50% pipeline growth, and spearheaded Salesforce.com CPQ implementation, achieving a 20% improvement in quoting efficiency and deal velocity. My ability to lead organizations through transitions and drive significant results in complex environments sets me apart.
Areas of Expertise:
★ Sales Strategy
★ Operations Optimization
★ Salesforce Implementation
★ Sales Playbook Development
★ Sales Enablement
★ Territory Management
★ Quoting & Deal Velocity
★ Forecasting & Analytics
★ Leadership
★ Change Management
★ Client Relationship Management
★ Cross-functional Collaboration
★ Strategic Planning
To know more about me or how I can help you or your business, contact me at [email protected]
Experienced Product Owner in Marketing Technology skilled in customer engagement, digital campaigns, customer journey mapping and personalisation. Diverse industry experience includes Media & Entertainment, Financial Services, Defence, Property, Construction, Software Development and Government. Certified Braze Practitioner and Salesforce Marketing Cloud Email Specialist.
Vova is a passionate entrepreneur and professional developer since the age of 14 who has always aspired to excellence in every aspect of life. From an early age, he felt a strong love for sports and was a professional swimmer for 7 years where he learned the merits of hard work and discipline.
During his high-school years, Vova worked as a developer in a local startup company. In addition, he was the Co-Founder & CTO of a company that took part in the Israeli Junior Achievement program.
Later, Vova enrolled at Technion – Israel Institute of Technology, rated the best engineering university in Israel. There, he specialized in Distributed Systems & Artificial Intelligence and earned a double major, BSc in CS and BA in Math, finishing cum laude.
Vova served as captain of Israel's elite military intelligence unit. There, he architected and built massively scalable, real-time distributed systems. While serving in the army, Vova co-founded SircleIt, a social Q&A platform for consumers which leverage the social graph to help users solve their daily problems. He also founded RatingWidget.com, a RaaS (Ratings as a Service) for publishers, eCommerce and websites. During its first 6 months, the widget community grew to more than 30,000 registered users.
Due to disappointing results with SircleIt, Vova and his business partner embarked on a new project utilizing similar elements dubbed Senexx. This system provides a new way to conduct knowledge management for enterprises using NLP and machine learning algorithms.
Vova is a proud graduate of the prestigious startup accelerators - TechStars Boston & UpWest Labs. There, he and his co-founder achieved to turn Senexx from an idea for the future to a company with a truly disruptive product.
Senexx was acquired by Gartner, Inc. (NYSE: IT), on 2014, to leverage Senexx’s proven expertise to significantly enhance its web search capability and augment its content recommendation engine and proprietary social platforms.
Specialties: Web 2.0, LAMP (Linux, Apache, MySql, PHP), .NET (C#), Artificial Intelligence, Distributed Systems, Photoshop, Programming
I have more than 15 years of experience in digital business covering commercial, technical and product aspects of online products in digital media and games industries. Last 8 years of my development have covered leadership roles with rich experience of business operations, product launches, digital marketing, processes and budget management in the global company.
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