Journalist turned empathy-driven marketer. Fervent writer, editor, strategist, and people leader who draws on multi-faceted experiences and journalistic roots in her entire approach to content. An approach that is, effectively, hyper-focused on empathy and the human element of all things.
Follow for insights and musings about B2B, marketing, and organizational practices.
Vice President, Product Management – Content Cloud at Aprimo
Helping Aprimo’s Product and R&D teams elucidate and balance product vision and development priorities for our Content Cloud areas, while also evaluating the market landscape for next-generation wants and needs, balanced with the immediate requirements of customers. Passionate to drive new DAM initiatives for Aprimo's artificial intelligence and machine learned applications.
Aprimo is a digital asset management and work management software company. We are recognized as a Leader in Digital Asset Management (DAM), Marketing Resource Management (MRM), and Through Channel Marketing (TCMA) by Forrester Research. Aprimo’s solutions are used by organizations throughout the world to digitally transform the upstream and behind the scenes activities to get more rich content and customer experiences in market through all channels with greater agility. Please visit https://www.aprimo.com/.
Talent Acquisition Expert | Building Scalable Operations, Employer Branding
With over six years of experience in talent acquisition, I am passionate about finding, attracting, and retaining top talent for diverse and innovative organizations. My core competencies include human resources, performance management, recruiting, and employer branding. I have a strong background in the management consulting and software solutions industries, and I am always eager to learn new skills and technologies. I enjoy working with cross-functional teams and collaborating with stakeholders to achieve strategic business goals and create positive impacts.
Most recently, I was the Senior Talent Acquisition Manager at Mitek Systems, a global leader in mobile image capture, remote deposit, and identity verification software solutions. I managed the nationwide recruiting efforts for Mitek, assisted international recruiting efforts in Europe and APAC, and maintained a personal requisition load of hard-to-fill positions. I also developed and implemented talent acquisition strategies, policies, and best practices to ensure quality, efficiency, and diversity of hires. I left Mitek in June 2023 to pursue new opportunities and challenges in the talent acquisition field.
I enjoy helping technology organizations create and launch solutions to solve business problems and serve needs of the community. I’ve been fortunate to be at the convergence of finance, tech and the Internet, and I can't think of a more exciting place to be. I've had the opportunity to:
– Found and launch new businesses, help them scale and exit
– Meet and work with amazing friends in early and growth stage teams
– Utilize a variety of business models in many different verticals
– Raise capital for existing and new ventures
Happy to share these experiences with you!
During my 10 years of digital marketing experience in the SaaS industry, I contributed
to scaling my current company from a seeded startup to a Series C-funded company. The
most exciting part of this journey was adapting & reinventing our programs as the company was scaling to support its rapid growth.
Information Security Thought Leader and Executive
Proven expert in delivering key cybersecurity strategies and programs
Results-driven executive with a proven track record in developing and leading cutting-edge information security capabilities. Expert in leveraging accepted risk and controls frameworks to achieve practical risk mitigation and regulatory compliance. Collaborates with business and technology stakeholders, focusing on efficiency and scalability.
Helping global brands and agencies to bring meaning to the billions of voices of consumers in order to create actionable insights and support smarter business decisions.
Accomplishments
• Developed and optimized an integrated marketing campaign (IMC) that was recognized by LG HQ as “Best in Class”.
• Strategized, developed and deployed the LG corporate website which is currently being adapted by global subsidiaries.
• Developed, negotiated and optimized integrated media plans which returned a 56% increase in added value opportunities.
• Researched, developed and implemented multi-million dollar IMC campaigns with total cost savings of over $800,000.
• Spearheaded the entrance of the organization into social media. KPI goals were surpassed by over 700%.
• Increased web traffic by over 300%, lead-generation by 225% and reduced online media CPM by over 60%.
• Streamlined global communication activities improving turn-around time and reducing agency/vendor costs by over 55%.
• Researched, implemented and applied best practice SEO (search engine optimization) strategies that achieved #1 page rank.
• Planned, developed and launched integrated marketing campaigns which helped increase brand awareness from relatively unknown to over 90%.
• Led the creative strategy and marketing communication planning for “SuperSign” solution that received recognition for “Best Technology Innovation” of 2010.
• Researched, named, branded and positioned “Pro:Centric” technology platform that is being integrated in to all flat panel displays and becoming a purchasing mandate by high-end hospitality properties.
Specialties: Project Management, Marketing Communications, Integrated Marketing, Media Planning, SEM, Agency Management, Vendor Negotiation, Communication/Brand Development, Strategy & Segmenation, Web Development & Analytics, SEO, eMarketing, Content Development, Budget Management
Senior Regional Director - Products and Platforms bei HCL Technologies
Global IT Solution Design, Enterprise Collaboration & Consolidation
Industrial business IT solutions design
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