I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - [email protected]
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Developer Relations Leader, Public Speaker and Engineer
I am a leader in developer experience who builds high performing teams with a mission of driving technology adoption through content, tools and education. I transformed the way Xero builds developer experiences through OpenAPI specifications including SDKs, documentation, and other tools. I am equally comfortable defining the developer relations strategy and open source roadmap as I work cross functionally with developer platform engineers. I think big and execute in an agile, iterative way.
Accomplishments:
* Saved $500k in engineering costs generating client SDKs from OpenAPI specs
* Engaged 1,500+ developer attendees through webinars series
* Reduced app certification time by 40% over 12 month period
* Founded Bay Area Mobile meetup and grew membership to 2,500+
Programming Experience: Java, PHP, Python, NodeJS, Objective-C, Ruby, Agile Methodologies
I am an Ex-Pat media enthusiast now permanently residing in Hamburg, Germany. With nearly 11 years of extensive experience in NYC for media planning to develop and implement integrated marketing plans in support of global brands and products. My media agency background, particularly in digital and media strategy, has allowed me to work with advertisers is varying categories of CPG, healthcare, travel, fashion, spirits and energy to help plan their annual media campaigns efficiently and effectively.
As a passionate problem-solver and by combining process discipline with marketing expertise, I am able to lead cross-functional procurement and marketing teams to greater efficiency and productivity.
I am a digital marketing strategist and practitioner. I've worked with brands big and small in all kinds of industries - real estate, retail, e-commerce, political, non-profit and more!
Check out my small agency --> www.frecklemedia.com
I would love to help you drive revenue to your business through the power of the internet. I specialize in strategy for social media, email marketing, website experience and content marketing. Let's connect!
Highly motivated, pro-active, and solution-focused Senior Content Strategist with 10+ years of experience in digital marketing, content development, brand marketing, content marketing strategy, legal negotiation, competitive brand research, SEO, influencer marketing, and technical software. Highly energetic and success-driven with a track record of surpassing revenue targets, developing private labels, and boosting brand awareness in a fast-paced competitive market. Have a natural flair for numbers, graphs, and presentation of data and passionate about marketing especially digital marketing. Strong work ethic and commitment for compliance with professional codes, laws, and regulations, and company policies.
ï‚§ Proficient at developing, implementing and evaluating marketing and social media campaigns
ï‚§ Highly analytical to conduct competitive and market research, generate, analyze and interpret data
ï‚§ Highly detail-oriented and skilled in developing brand awareness through social media interactions
ï‚§ Exceptional organization skills with ability to prioritize and manage multiple tasks simultaneously
ï‚§ Solid time management with high precision in delivery, in a fast-paced and deadline-oriented environment
ï‚§ Outstanding interpersonal skills and team spirit to work with multiple internal and external team
ï‚§ Self-motivated with the aim to improve continuously and learn new concepts, software, and technologies
ï‚§ Proficient in the Computer system and Microsoft Office (Word, Excel, PowerPoint, Outlook)
In 2016, I graduated from Baylor University with a degree in Management Information Systems. Green as I was, I thought I had just two options when it came to the direction I could take my career: I could be a systems engineer, or I could go into sales.
As you've likely guessed, neither of those paths worked out (despite my attempts). Instead, I tapped into a skill I'd been developing since grade school, but had never really considered as a career driver: writing. I worked as an intellectual property analyst processing reports for Facebook and Instagram by day, and I spent my nights and weekends creating content and a website for my own personal blog.
Eventually, I was able to leverage the success of my blog to land myself a job as a community manager at Main Street Hub. I oversaw the social channels for a book of clients, creating posts and responding to Yelp reviews for businesses in the food, retail, and automotive industries. Then, after a year of doing that, I was promoted to the position of content specialist, which gave me the opportunity to sharpen new hard skills: graphic design and targeted promotions. I learned and grew a lot in that role, but after another year or so, I was ready to keep moving forward.
Having always had a passion for fashion, I had to pinch myself when I began interviewing for a copywriter position at Kendra Scott. I got the role, but little did I know that it'd be a trial by fire. I hustled for those 6+ months, copywriting for everything from marketing emails, print catalogs, in-store signage, focus pieces for magazines (Including Southern Living), internal newsletters, SMS blasts, and more. It was a whirlwind that I'll never forget, and when my contract was up, I felt like I'd gained more experience in that half of 2019 than I had since graduating high school.
That leads us to where I am now: Gartner. In March of 2020 I began working as a content writer for Gartner, covering the HR and eLearning industries. I wrote blog posts, eBooks, infographics, and videos, earning myself a promotion to Senior Content Writer in just a little over a year. Currently, my role primarily consists of content strategy and execution, with a focus on SEO and research-driven tactics such as surveys and interviews.
Experienced Support Engineer with a demonstrated history of working in the computer software industry. Skilled in Integration Onboarding, Help Center Documentation, and Technical Writing. Strong support professional with a Bachelor of Arts - BA focused in English from the University of Colorado Boulder.
Share this
Share to:
- or -
Copy the URL below and share to your favorite social platforms.
How it works
The shared link will allow the reader to click through to the final url for this piece, skipping the need to sign up or log in to engage with the content.