Senior Software Engineer & DevOps enthusiast. Please do not contact me with gambling/blockchain industry related roles, roles that need a major office presence or roles that require relocation. Technologies I use include Python, Typescript, React, NodeJS, Go, Flutter, Dart, MySQL, PostgreSQL, MongoDB, Docker, GCP, AWS, Jenkins, Jira, Kubernetes, Terraform, Ansible and more. My opinions are 100% my own and do not represent any opinion held by any of my employers at any given time.

App entrepreneur with broad knowledge in Business and Computer Science. International work experience in Europe, Southeast Asia and West Africa.

For over ten years, I have been designing and making beautiful things to go online but have found myself develop a keen interest on how to market that content effectively. I started to develop my SEO and PPC skills professionally almost 4 years ago and since then have taken every new challenging project head on. Google AdWords Certified individual, I have taken every opportunity and new tool available to ensure my clients accounts are running the best they can. PPC optimisation doesn’t stop at the interface though. I’ve become obsessed with conversion rates and addicted to testing new ideas and strategies to ensure they’re as high as they can be.

Experienced in Sales & Business Development with a demonstrated history of working in the computer software industry (Saas). Skilled in Business Planning, Soft Commodities, Partner Management, Entrepreneurship, and Coffee. Strong sales professional with a BA (Hons), Global Business Management focused in Business, Management, Marketing, and Related Support Services from Regent's University London.

With over 10 years of experience in digital strategy, product management, and e-commerce, I am passionate about creating innovative and engaging solutions for online shoppers. As the Head of Product for the Visitors Experience at ManoMano, I lead a team of product managers, designers, and engineers to deliver a seamless and personalized customer journey across web and mobile platforms in five European countries. In my current role, I oversee the vision, strategy, and implementation of the entire ManoMano customer experience, covering both B2C and B2B segments. I leverage my expertise in SEO, SEA, e-merchandising, pricing, incentives, web analytics, experimentation, and personalization to optimize the conversion rate, the average basket value, and the retention rate of our users. I also collaborate with other departments and stakeholders to align the product roadmap with the business objectives and the customer feedback. Since joining ManoMano in June 2021, I have successfully launched several projects and initiatives that have increased the traffic, revenue, and satisfaction of our customers.

Co-founder of Reveal, former CEO of Multiposting (acquired by SAP). Passionate about entrepreneurship, SaaS & enterprise software, sales strategy and product management.

Digital Marketing Manager with an overall distinction in Professional Digital Marketing (IDM) and a Completer Finisher's attitude. I have a demonstrated history of working in the field of B2B & B2C Marketing - proficient in overall Strategy including a mix of PPC, SEM, Behaviourial Automation & Website Content Management (with a heavy use of Anaytics to inform UI & UX optimisation). Bunzl Lockhart's 2015 Employee of the Year and part of the 2016 Team of the Year for development and migration of a new website launch, working closely with the E-commerce & Product Teams.

So what am I? In truth, I am very limited in what I am. I am an ex-auditor who tries to listen more than I speak, but I have a bad habit of interrupting (that is a lifelong effort to combat, I blame it on my parents for giving me two brothers). I am an ex-Financial Controller having worked in Clinical Research & Motorsport Engineering during a seven year stint in Industry, where I learned a lot about research and development. I am a bit of a sponge, I soak up information and useless facts and every so often when I am squeezed, I let some (or all if it's a particularly tight squeeze) of that information come out. I am fascinated by innovation, I am amazed at what other businesses do and I am desperate to help them, I wish I was half as brave as they are (I am not even that). But what I will do is help those businesses that have bought into me and who I am, get to where they want to be, whether that is through helping them to prepare robust R&D Claims and as our relationship grows, by introducing them to my network of contacts that I have soaked up over many years, who might be able to support them with other issues. Generally I try to be me, a happy, to a certain extent go-lucky, self-deprecating bloke who is above average at most things he turns his hand to! I am also the founder of Cooden - R&D Tax Specialists, a niche tax consultancy that delivers huge cashflow benefits to companies across the UK who have invested in Research & Development. I have been involved in R&D Tax Relief claims since 2005, when working in Practice a client developed a large scale potable water-purification system that was purchased by the British Army to take to the Balkans. Since then I have had a keen interest in the Tax Relief and subsequently worked for: - an International Clinical Research Organisation: - UK company claimed in excess of £5m of Tax Relief - French company claimed in excess of €1m of Credit Impot Recherché - a motorsport company who claimed a six figure sum for prototype sports car development & testing We have successfully defended all enquiries from HMRC. If you have never claimed before, you're looking for an alternate provider or you've an ongoing enquiry and would like some support, you can arrange a #FindOutInFifteenMinutes discovery call with me at a time that suits you by visiting https://calendly.com/cooden/li . I am also keen to talk to Accountants & other Professional Advisors about referrals, if you would like to have a conversation you can book some time suitable to you at https://calendly.com/cooden/new-referrer.