Wall Street Journal bestseller: Human-Centered Communication 📖 Learn to break through ever-increasing digital noise and pollution, build trust and engagement, and grow reputation and revenue.
Goals:
👋🏾 To help you communicate, connect, and convert in a more personal and human way
☀️ To wake up every day excited to make things and to make things more effective
👪 To invest in my family
🌳 To be outside
💰 To require less, spend less, and give more
🌎 To leave things better than I found them
Specialty Short List:
🎧 Podcast host - The Customer Experience Podcast.
🎓 Educator - content writer, producer, and editor; speaker and presenter.
📙 Author - Rehumanize Your Business (Wiley, 2019).
📒 Author - Human-Centered Communication (Fast Company Press, 2021).
🔬 Marketing strategist. Messaging specialist. Branding enthusiast.
🎯 Multi-channel and multi-media campaign builder.
Specialty Longer List:
Content creation | Collaborative participation | Teaching & training | Listening | Connecting goals to strategies to tactics | Short form promotional messaging | Speaking - particularly when well-versed and personally passionate about the topic | Writing - particularly with brevity and clarity | Quipping | Collecting, arranging, processing and editing words and images | Adobe Creative Cloud - Premiere, AfterEffects, Photoshop | Also, I've run TONS of email marketing to engage, educate, and nurture.
Brief History:
After a year of driving a full-sized school bus to two dozen cities (story in the Experience section of my profile), I spent a dozen years leading marketing teams inside local television stations in Grand Rapids (MI), Chicago, and Colorado Springs. As boredom with the work crept in, I earned an MBA and did project work for a variety of companies to explore interests and identify transferrable skills. In that process, I connected deeply with the team and mission of a bootstrapped software startup, BombBomb.
When I joined BombBomb, we had fewer than 10 employees. Since then, we've enjoyed +2,000% growth in team size, +32,000% growth in customer size, and +52,000% growth in revenue. We're a team of 125 people (based in downtown Colorado Springs but also distributed) who are on a mission to rehumanize people who've been dehumanized by system or circumstance; we're funding the effort by helping people rehumanize their business communication with video email and video messages.
I've now spent a decade helping people enjoy clearer communication, human connection, and higher conversion by replacing some of their faceless, digital communication with simple, personal video messages in emails, text messages, LinkedIn messages, Slack messages, and similar. I've sent more than 14,000 videos myself and co-authored two (and a half) books on the what, why, who, when, and how of this "relationships through video" movement.
#CustomerExperience
#HumanConnection
#HumanCentered
#SalesProcess
#VideoTraining
#VideoTips
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
Experienced Strategic Manager with a demonstrated history of working in the telecommunications industry. Skilled in Marketing , Negotiation, Business Planning, Coaching, and Sales. Strong information technology professional graduated from UNISA.
20+ years in tech. Insatiable passion for building business.
I’m known for my no-nonsense approach to brand development & product marketing, good storytelling, and most of all - getting shit done. I champion a very hands-on approach, and I thrive in an environment where things need to move quickly and their impact is seen immediately. Most of all, I like to build things and see them grow. Whether it's leading brand & marketing for Huddle since its infancy to becoming the global leader in collaboration for government & enterprise. Or building a digital media and mobile consultancy whose clients included Disney, Nokia, Toshiba and Garmin. Or keeping my hands dirty while advising 50+ companies across software, hardware, mobile, telecommunications & networking and engineering.
I'm good at brand identity, brand management, integrated marketing, customer & user acquisition, online marketing, product marketing, content marketing, email marketing, inbound marketing, outbound marketing, communications strategy, media relations, analyst relations, crisis communications, internal communications, social media, geographic expansion. I'm unbeatable at team building.
I'm an actor and temporarily retired podcaster. I run a boutique recording studio. And I lead a 50k+ community of Girls Who Can't Surf Good (Yes, it is grammatically incorrect. On purpose. See Zoolander)
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