CGO @ A1M. Award-Winning Marketer Obsessed with Building Systems. Co-Host of Marketers Talking. Mediocre Call of Duty Player.
It all started in 1995 when my grandpa bought a copy machine and I started making counterfeit bills with my classmates pictures where the dead presidents should be. I sold them for $2 a piece or 3 for $5 until the school shut it down and I switched to selling mix tapes before moving onto building geocities sites for local businesses.
Some kids grew up playing with dolls or legos; I grew up playing business.
My most profitable childhood venture was mowing the neighbors lawns - I later learned that this was partially because my grandfather was fertilizing their yards while they were at work. This was before Nest and Ring when the only home security was the stay-at-home parents in the neighborhood and they didn't snitch on each other.
I had an unconventional childhood which left me with a strong sense of purpose and confidence that I could conquer anything I chose, regardless of my experience or expertise in an area, as long as I work hard.
This led me to be the first-in-the-family to do a lot of things; starting college part time at 15, moving to Italy at 16 for a year abroad, launching and selling a company in my early 20s, moving from a 7,200 person town to NYC to work in VC-backed startups, publishing a book, selling another company, being on tv, speaking at conferences around the country, grad school, and more.
Nearly 3 decades after my first (childhood) entrepreneurial venture I'm still in the business of building businesses and love it.
Today I run A1M with one of my oldest marketing friends who I met on Twitter in the early 2010s. We split our time between advising high-growth SaaS startups and founders, working directly with clients to drive revenue through adoption of AI and robust, automation systems, and producing content to help make good marketing more accessible for all.
I am an experienced and well-rounded Sales Leader with a proven background in B2B sales, relationship management and sales leadership for leading SaaS Vendors.
I am a marketing leader with close to 10 years in senior executive roles in tech companies of various sizes. I am currently the VP Marketing at Salto, a cloud-based platform that transformed the way operations teams configure and manage their companies' business systems.
Before joining Salto, I was the SVP Marketing and Corporate Strategy at Fyber, a leading mobile advertising company that was acquired by Digital Turbine. There, I led the marketing, product marketing, and corporate strategy teams, and helped shape the company's vision, positioning, and growth. I also played a key role in the growth, exit and integration of Inneractive, where I was the VP Marketing and Strategy.
I have a unique combination of marketing, product, and legal skills, which I developed during my previous roles at Yahoo, Amazon, and Fischer & Co. I am also passionate about advancing the quality of life and society through technology and design, and co-founded Code for Israel, a non-profit organization that supports civic innovation projects. I was also a regular contributor to TechCrunch, VentureBeat, and The Marker, and an adjunct lecturer at Reichman University in Israel.
I hold an MBA from New York University and an LLB (Cum Laude) and LLM (Magna Cum Laude) from Bar-Ilan University in Israel. I am also a licensed attorney in Israel. I speak Hebrew, English, and (a bit of) Spanish, and enjoy traveling, reading, and playing basketball.
Roll-up-my-sleeves CMO leading marketing at Uptime.com.
I've been recognized as one of tech’s most influential product marketers, and am on a mission to rewrite the book on B2B tech marketing for the next generation.
What I do (and love):
✅ positioning & go-to-market strategy
✅ pricing/packaging & portfolio mgmt
✅ people enablement & training
✅ m&a & partnerships
✅ demand gen & content (full funnel)
How I measure impact:
📈 sourced revenue & new users
📈 win-rate % across new biz, upsell, renewals
📈 product adoption & usage
📈 sales certification & effectiveness
📈 strategic pitch support (ie: the big ones we must win)
When I’m not product marketing something, I love sharing what I’ve learned along the way:
➡️ Gong Celebrate (San Francisco)
➡️ Solstice Kin + Carta FWD (Chicago)
➡️ Project Product (Indianapolis)
➡️ B2B Marketing Expo UK (London)
➡️ 1871 & ITA: ScaleUp 2020 (Online)
➡️ PMA Marketing Through COVID (Online)
➡️ Product Marketing Festival (Online)
➡️ ActiveCampaign’s “This Just Works" (Online)
➡️ G2 Presents: Reach 2020 (Online)
➡️ Product-Led Summit 2020 (Online)
➡️ SaaStock Remote 2021 (Online)
➡️ CMO Summit 2021 (Online)
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