Will Storr is a multi award-winning writer and Sunday Times bestselling author. An expert in storytelling, and author of the international bestseller The Science of Storytelling, he takes his business storytelling classes all over the world, having worked with organisations including Expedia, Zoopla, Wunderman Thompson, Publicis Sapient, TNS BMRB and the EU Parliament. He currently teaches the business storytelling sprint at Section4.

Buyers don't trust you. That's not your fault - but buying has evolved. You must tap into existing trust and relationships through a nearbound approach to reach them and deliver value. Ready to actually generate revenue from your partner program? Read on ⬇️ Your sales and marketing team need a network of trusted, influential people in the ecosystem. This results in: - Faster opened doors (and warmer) - Higher percentage win rates - Faster deals closed - Larger deals How do I know this? I have: - Built enablement programs that increased partner retention by 70% - Stood up an entire program from the ground up (from integrations to affiliates) - Created a motion that generated the same revenue as sales, with 1/3 of the headcount - Generated more revenue with this motion than an entire team of 8 SDRs and account executives So what now? Daily LinkedIn content from me (give me a follow) Sign up for the newsletter at www.nearbound.com We are an entire media company dedicated to helping YOU meet buyers where they are. Subscribe. Collaborate. Join in on the conversation. And reach out if you want to chat. ---------- Oh, I'm also writing a book on rewiring your mindset, which incorporates psychological, sociological, and philosophical concepts.

Helping brands drive revenue and customer loyalty through personalisation and omnichannel across the entire customer lifecycle.

+ Experienced tech professional with 15+ years of international experience in Silicon Valley, China, Europe and Latin America + Commercially driven and astute team player with a focus on strategic partnerships, channel sales and business development. Versatile in B2B and B2C + Data-driven and revenue-focused with a proven ability to build relationships from the ground up and to nurture them + Deep understanding of the payments, e-commerce, SaaS, F&B and travel verticals. Co-founded 3 startups in Hong Kong, Buenos Aires and New York, all of which exited + Built teams (largest 25 FTE), managed people and helped individuals grow + Early career as a diplomat in China, a banker covering the Chinese market and a climate change activist for Kofi Annan. Strong language skills, speaking 7 languages, 3 of them fluently + Curious, energetic, resourceful, hardworking, resilient, empathic