I never thought advertising would be something that would interest me. Commercial breaks were the signal to change the channel. But once I was exposed to the digital advertising world professionally, I was hooked. My natural curiosity and hunger for knowledge that has me reading any piece of literature I can get my hands on throughout the night applied to online ads as well. Admittedly, one category of literature I'm unable to put down once I pick it up is sports news. I've loved basketball since I was a little kid, and can vividly remember watching early 90s games with a ball at my side. But while there is something romantic about the "eye test", optimal performance in basketball can be unlocked with data mining, not at all unlike advertising. My passion is pairing data analytics with my interests. And my interests are many.

When it comes to marketing I often think; ‘How can this be better’, and ‘How can it be done differently’. Consumer logic and how rational (or irrational) it can be is really important for me to understand how to approach these two questions in the best way. I apply this logic in the product marketing I do each day, and apply the same principles when it comes to my leadership skills. Understanding my team and colleagues is as important as understanding my consumers to work efficiently. I have launched new products at international fairs and developed content which has lead to consistent business growth. Following this strategy has enabled me to support businesses to grow year-on-year, whilst their competitors have struggled to keep up with the changing markets. Outside of the office I’m an active sportsman, regularly training for triathlons in the UK and abroad. I’ve always been an sportsman and team player since school, where I competed in rugby and cricket before focusing on rowing at university. I’m also a keen photographer, taking my camera with me on my travels abroad and photographing scenes closer to home. I have a small photography business which enables me to focus on this hobby, and gives me access to an international market. This hobby has enabled me to build up my Adobe Photoshop skills. To be the best at my role, I develop the necessary skills to ensure that I can carry out my role effectively and efficiently. This includes constantly learning and developing on the job, plus personal development outside of the working environment. I have studied Copywriting and Social Media Marketing through The College of Media & Publishing to give me an extra edge when it comes to completing my work effectively.

William Schroeder is a co-owner and counselor at Just Mind Counseling, a counseling center in Austin, Texas, that offers high-quality and personalized services for clients with various needs and goals. He is a licensed professional counselor (LPC) and a nationally certified counselor (NCC) with over 16 years of experience in the field of mental health and wellness. William specializes in working with clients on issues such as loss, life transition, relationship strategies, depression, career coaching, LGBT, Autism, ADHD, trauma, and EMDR. He also leads a team of over 45 therapists and staff who share his vision of helping clients come to a better understanding of what they need to find individual happiness. William and Just Mind have been featured in several media outlets, including The New York Times, Harvard Business Review, Readers Digest, and Business Insider, for their expertise and impact. William is passionate about creating a positive and supportive environment for both clients and therapists, and he is a member of Texas Association of Business on the healthcare committee.

Experienced editor, writer and strategist with a demonstrated history of working in the marketing and advertising industry and the SaaS technology sector. A team builder and manager who has a record of providing reports with an environment where they can develop and prosper, while contributing to wider company goals. - 12 years working as a content writer and editor, while simultaneously spending... - 7 years working as a growth & performance marketer and search strategist, in-house and agency side - 3 years working as a high-perfoming team manager in a fast-growing tech "unicorn" - 4 years working as an email marketing manager in SaaS and finance - 4 years working as a social media manager for a Fortune 500 bank Key skills Creative Omnichannel Strategy | Search, Content, Email, Social media, Video, PR, Brand, Print, Go-to-market & Events | Market, Competitor and Customer Data Analysis | B2B & B2C | Web Development & Experience Optimization | Project Management | PR, Outreach and Communication Proficient with GA4, GSC, CRM, CMS, ERP, Semrush, Ahrefs, Adobe Creative Suite, Google Workspace and Microsoft Office 365 and many more.

Bill Skelly is the founder and CEO of Causeway Solutions, a data and analytics company that helps clients achieve their goals and outcomes in various fields, such as politics, public affairs, advocacy, and marketing. With over 10 years of experience as a CEO and over 14 years of experience in the political arena, Bill is a seasoned leader and strategist who knows how to leverage data and technology to create effective and impactful solutions. Before launching Causeway Solutions in 2013, Bill was the Deputy Strategy Director for External Support at the Republican National Committee, where he led a team that revolutionized how political data is used and generated in campaigns. As a self-taught programmer, Bill has an exceptional talent for distilling vast quantities of information and making complex concepts approachable and understandable. He has worked with and advised many influential people and organizations throughout the country, on projects ranging from grassroots public affairs efforts to US presidential campaign strategies. Bill's mission is to help Causeway Solutions' clients stay on the cutting edge of technological and strategic advances and achieve their desired outcomes.

I am a business leader who is passionate about discovering, engaging, and maximizing talent. Throughout my career, I’ve had the great fortune to work with some incredible teams and executives in a variety of tech companies - from pre-IPO to mid-sized global organizations. Companies have realized their goals under my leadership with constant curiosity, consistent measurement, and the building of repeatable, company-specific practices. Building a great team goes beyond members of the talent function. It includes the network of interviewers, hiring leaders, operations, and executive staff. Through a disciplined approach of continuous improvement, my work across the following six focus areas of Talent Acquisition leads companies to have that great team they seek. These areas include People, Processes and Practices, Programs, Tools and Systems, Analytics, and Brand and Marketing. The environment that pulls me in is those organizations that thoughtfully define their vision, consistently live out the best of their culture, and look to win through collaboration through the people working to make their company and fellow team members successful. When I'm not working, I'm off on an adventure with the family, playing BattleNations (it's coming back!), or searching for the next great glass of cafe sua da.