Founder at Scrappy ABM | Keynote Speaker | Account Based Marketing
Account-Based Marketing Strategist, Podcast Creator, and Founder of Scrappy ABM.
Mason specializes in budget-friendly, high-impact ABM strategies that deliver real results, helping businesses generate millions in revenue without breaking the bank. Known for launching a top U.S. marketing podcast that sourced $1.5M in its first year and building scrappy ABM playbooks with 16X ROI, Mason empowers teams to create practical, revenue-driving programs. Passionate about customer-centric approaches and creative problem-solving, Mason is dedicated to making ABM accessible for businesses of all sizes.
SEO & Revenue Leader | People Supporting SEOs Nominee
Business development and digital marketing expert with 7+ years of experience in the field. During that period of time, I've successfully started and sold two startups and assisted a handful of other startups with their day to day operations. I've been in on the ground floor and have worked with consumers to ensure happiness and continued brand support even while facing adversity.
I am a software engineer with a communications degree and a knack for problem solving. I come from a colorful background, with experience in everything from customer service to live television to stand-up comedy to website management. I'm a big indie gamer, and love anything with a good story and creative mechanics. Empathy and community are values I hold very dear and ones that I will bring to any situation, personal or professional. I hope to one day use my powers for good and make something that helps people, or at least brings them a little joy.
Technical Sales Leader: Proven Results, Customer Relationships, Process Improvement
Effective leader frequently exceeding sales objectives by refining sales execution practices, acting with speed, agility, and integrity. Multifaceted skills gained in roles across the software ecosystem, bringing a well-rounded, global perspective to any cross-functional management structure.
Strong communicator who presents, influences, and negotiates effectively with customers at all levels, including C-suite. Experience managing global and national teams, forming new organizations, and integrating teams. Excellent coach with an eye for improving organizational effectiveness through continuous improvement.
Key Skills & Areas of Knowledge include: Software and Services Sales Execution, Establishing & Leading New Teams, Contract (SOW) Development & Negotiation, Retail & Financial Services Industries, Sales Planning & Forecasting, Pre-Sales Proposal Creation, Coaching High-Performing Teams, Salesforce, SQL, MS Excel, PowerPoint
CEO & Co-Founder at Panintelligence | Causal AI | Embedded Analytics | SaaS | No-Code |
Zandra Moore is the Co-founder and CEO of Panintelligence and is a tech entrepreneur, specialising in data. Zandra is passionate about enabling more women in the tech industry, improving gender equality and increasing investment in businesses founded by fellow female entrepreneurs. Earlier roles in tech instilled an appreciation of the technology industry and a desire to make a change in the mostly male led sector.
Zandra’s unwavering energy has led to the creation of LeanIn Leeds, The No Code Lab and the Yorkshire Growth Tech Group, all with the focus of supporting and championing female representation in the tech industry. As a result, Zandra was invited to become a member of the UK Government’s Taskforce for diversity in fast growth companies in 2022.
Zandra’s commitment and dedication to the UK technology sector has led to numerous awards and industry recognition, most recently the Emerging Entrepreneur Award at the Enterprise Awards 2023, Outstanding Entrepreneur Award from Northern Power Women 2023 and her Panintelligence Software won the BI Solution of the Year at the British Data Awards 2023.
Content Editor & Senior Copywriter ✍️ – Helping you create content that works
Experienced Copywriter and Content Editor, specializing in B2B and B2C content. Able to offer bespoke services to clients that are looking for a strategic creative voice for their products, services or brand, as well as general copywriting and editorial advice.
Lead Content Writer & Senior Fashion Designer at Generation Pvt Ltd
Experienced Fashion Designer and content writer with a demonstrated history of generating revenue through content writing in the form of blogs, marketing chips, articles and increasing social media reach through various platforms. Skilled in Search Engine Optimization (SEO), Microsoft Word, Creative Concept Design, Adobe Photoshop, Textiles, and Management. Strong arts and design professional with a BDes focused in Fashion/Apparel Design from Pakistan Institute of Fashion & Design, Lahore. In addition, further strengthened content writing and digital marketing skills through various programs by Google and LUMS (Lahore University of Management Science).
Dedicated to growing global B2B brands and the teams that build them. Energized by developing and implementing integrated marketing communications strategies using credible, engaging customer-centric positioning. Focused on creating, distributing and promoting content throughout the customer journey to advance business objectives and drive results.
Specialties: Brand strategy, management and research; Positioning and messaging; Digital customer experience; Content marketing - creation, distribution and promotion strategies; Campaign management; Acquisition integration
Serial entrepreneur with 3 successful exits and 16 years experience as a digital marketing strategist for over 80 tech startups since 2001.
I'm highly analytical and metric-driven. I have a unique gift for dissecting a company's analytics and marketing data, and quickly understanding what's working, what isn't, and how to improve performance quickly.
Companies usually call me when they're frustrated after investing heavily in digital marketing, don't get the results they expect, and don't understand exactly why.
When I'm not working, I'm playing rugby, writing, reading or exploring the world.
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