Founder and CEO At Pavilion | WSJ Best Selling Author | Podcast Host
Community Builder, Revenue Leader, and Podcast Host.
Founder of Pavilion, the leading community for high growth Go To Market (GTM) executives in the world with over 10,000 Members and Chapters in every major global tech hub. Sam is also the WSJ best-selling author of "Kind Folks Finish First: The Considerate Path to Success in Business and Life." He's also a co-host of the Topline Podcast where he interviews global technology leaders weekly. One of the most respected voices in technology and GTM, Sam has spent the last 25 years as a senior revenue leader at companies like Gerson Lehrman Group, Vimeo, The Muse, and Behavox.
- WSJ Best Selling Author of ""Kind Folks Finish First""
- Co-Host of Topline Podcast
- Top B2B Influencer with over 100K+ followers on LinkedIn
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
BSc Business Management graduate with experience in Ad Tech/Gaming/Pet/ Consulting fields.
My work involves mobile media monetization through business development, relationship management, strategic partnerships and mobile marketing metrics – buying and selling across multiple sources (eCPM, CPA, CPC, CPI, Revenue Share)
Customer Success Team Lead at Insense, a Meta & TikTok Partner
As the leader of Insense's Customer Success team, I have helped over 300 eComm brands and growth agencies succeed in collaborating with UGC creators and influencers and scaling their UGC production for higher ROAS. My highest motivation and purpose for working is building relationships and assuring clients are able to achieve their KPIs and goals.
Brazilian digital nomad traveling the world while working remotely, currently based in Istanbul.
Languages: Portuguese, English, Spanish, Japanese & Arabic
Engenheiro por formação residindo hoje no Rio de Janeiro, trabalho atualmente na Growth Machine como Gerente de Projetos, especializado em operações/implementação da máquina de vendas em mais de 100 empresas. Recém-formado no MBA do USP em Gestão de Negócios, onde tive a oportunidade de discutir e refletir a estratégia implementada por centenas de organizações em diferentes contextos.
Planejamento estratégico das operações e logística de 5 grandes obras brasileiras, com expertise em gestão de pessoas, desenvolvendo e liderando equipes de alta performance. Desempenho voltado para lidar com alta pressão e grandes responsabilidades, combinando uma abordagem lógica e analítica para quebrar e resolver problemas complexos.
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Engineering graduate currently residing in Rio de Janeiro, I currently work at Growth Machine as a Project Manager, specializing in sales machine operations/implementation in over 100 companies. Recently graduated from the USP MBA in Business Management, where I had the opportunity to discuss and reflect on the strategy implemented by hundreds of organizations in different contexts.
Strategic planning of operations and logistics of 5 major Brazilian railroads, with expertise in people management, developing and leading high performance teams. Performance focused on handling high pressure and big responsibilities, combining a logical and analytical approach to breaking down and solving complex problems.
Professional with a Master of Science (M.Sc.) in Computer Science from Ghent University, magna cum laude.
Principal Security Consultant with years of experience in Red Team Operations & Penetration Testing.
Open-source contributor.
Previous experience in system administration, web application development & network architecture.
Certified in red team operations, penetration testing and cloud engineering.
Vulnerability researcher.
Numberly is a marketing technologist. Our mission is to help advertisers build long-lasting relationships with their clients. Our people-based approach allows our clients to better understand the needs of their targets and thus to interact with them more efficiently.
Our core expertise is three-fold and spans from acquisition to retention: omnichannel orchestration, programmatic trading and conversational platforms.
With offices in Paris, London, Milan, Amsterdam, Dubai, Montreal and New York, we operate in more than 50 countries, and we are pursuing our international expansion. More than 500 people contribute daily to the quality of our work and strive to keep our curious, agile and innovative mindset alive.
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