- Upper-level content management, analysis and planning; - Copy - website pages, landing pages, social media posts, blogs; - Website updates, new pages, articles, news (Wordpress); - Presentations for sales department; - Email marketing and lead generation (Pardot, Salesforce); - SEO optimization - semantic core, main keyphrases, crosslinking, link building: - Social media marketing: posts, advertisements, communications.

As an innovative business mogul, community advocate and mentor, Yummie O. has paved the way to become a trailblazer within the hair industry. She is widely known as Founder & CEO of Yummy Beauty Brands inclusive of the multi-million dollar company, Yummy Extensions and in 2020 launched sister company, KOSA Professionals. The development of her passion for entrepreneurship has allowed her to elevate her community while filling gaps within the hair industry with intention and innovation.

At 20, I knew it all. At 30, I realized 20-year-old me was a fool. At 40, I realized that 30-year-old me was just as foolish in different ways. Experience is a funny thing. You devalue it when you don't have it, but the perspective that it provides is invaluable. Instead of giving me greater confidence, experience has caused me to balance trusting my intuition with a genuine curiosity and desire to understand those who disagree with me. The path I've taken, through entrepreneurship, data science, marketing, and sales provides me a vantage point of understanding how the revenue machine functions. Terms like "Product-Led" or "Sales-Led" often miss the point. It's always "Customer-Led." What happens when you're "Customer-Led?" Your customers open doors and become your biggest advocates. A sales team that pays you!