We all have a vision of success, we just have to figure out how to get there. Same goes for brands. Whether its greater brand awareness or increase in revenue, I create advertising strategies for brands to exceed measurable business outcomes. I love translating data and complex technology, and have experience in programmatic media planning and buying.

Word juggler and marketer. My outlook has been shaped by my status as a first-generation American and my blend of memories living in various corners of North America. My curiosity is always propelling me to discover new places and meet new people. I believe that storytelling evokes emotion and ignites change and that there is no one set way to do it. In an evolving digital landscape, I continuously strive for my work to bridge digital and physical borders and leave a positive impact.

I'm a passionate storyteller with a vast body of experience, both in my field and out. My background is in journalism, and I have experience reporting on local government, music, the arts, and travel. Fast paced office environments feel like home, and I like to be kept busy, be it writing, editing, or even design. The greatest skill I possess is versatility. Copywriting is far from foreign, having written and edited copy for pharma and tech advertising, including b2b print materials and web copy. Beyond this, my heart lies in more creative endeavors, be it writing scripts, short stories, or poetry.

I take initiative to analyze, problem-solve, and develop process-oriented solutions that have helped guide the steady growth of Databox, a SaaS startup company. I was hired as the 11th employee (currently at 110+) and I’ve been involved in all aspects of developing and growing the business. To do this… - I immersed myself into the businesses of our first 300+ agency partners to become the ultimate voice of the customer. This led to a better understanding of market needs and better alignment with our product offerings. We have since onboarded thousands of users using this knowledge and building upon these strategies. - I then focused on scalability and developing a more repeatable and efficient process for knowledge sharing, including reworking our Knowledge Base and developing the Predictable Performance Business Analytics Training Course. These are now part of standard operating procedures in our support functions and internal onboarding efforts. Our Knowledge Base has generated over 450k sessions since this project was completed in 2019, and we’ve had hundreds of downloads of the Predictable Performance Training Course. - I’m a key player in our most impactful and large-scale projects at Databox, including analyzing projections to measure the impact of pricing & packaging changes, helping to develop, analyze, and communicate Databox’s short-term and long-term revenue growth model, and developing setup services to get to the root of what value Databox could add to our user’s businesses. - I’ve developed systems and processes to monitor and communicate company data in order to highlight successes and spot issues. This has resulted in the development and usage of different tools and levers that contribute to continued revenue growth for both Databox and our users. - I use planning, coordination, and organization skills to develop processes for the Go-To-Market Teams to effectively analyze data, communicate performance, and plan/ execute projects. This has led to an improved ability to scope out work, execute projects, and achieve results. I’m a collaborative leader who observes others, asks questions, and willingly rolls up my sleeves to figure out how to do the work myself before developing a repeatable process that individual contributors can execute moving forward. I adapt to different environments and work styles, and develop structures and processes that make execution more scalable and efficient. If you’d like to discuss how to make your company data work better for you, reach out to me at [email protected]