My friends call me Tory, my doubters call me crazy, but most people just don't call me - I prefer texting. I envision, implement, execute, and analyze all things digital marketing. More importantly, I am: A husband to an amazing wife & best friend, and a father of two beautiful girls A Bishop Eustace Prep, Gettysburg College, and Saint Joseph’s University Alum A lifelong student A scoreboard-watching, metrics-driven, analytics nerd A Lean Six Sigma Green Belt A visionary and a multitasker A SalesForce.com power user A believer in the Kaizen philosophy Always growing; BIGGEST STRENGTH – Growth Marketing, Strategic Vision, Process Improvement, Listening BIGGEST WEAKNESS – Ice Cream

Driven marketing professional with 10 years of progressive experience in digital engagement strategy, multi-disciplinary collaboration and growth leadership. Recognized excellence in elevating marketing-driven growth impact through the use of data and technology. Proven experience working with executive level decision makers to support marketing innovation and investment in experience technology.

SEO Content Specialist, I create and optimize content driving high-quality organic traffic. Key tasks: keyword research, blog management, SEO audits, staying updated with SEO trends, refining content strategy, executing social media tactics, and collaborating with the marketing team.

Tertiary qualified Messaging Specialist with over 10 years of experience in: - Email deliverability and ISP relations - Account and campaign management - Email, push and SMS marketing - Data analysis and reporting (Excel, Tableau, Splunk, SQL, Confluence and more) - Technical campaign and content analysis from both anti-spam and email marketing perspective. Ability to communicate to targeted audiences combined with strategic, lateral thinking skills to ensure easy transfer of core skill sets. Highly developed relationship management skills enable effective engagement with all stakeholders via relevant channels. Strong business acumen and extensive digital marketing experience ensures rapid understanding of business needs and delivers marketing communications actions that support key business goals at local, regional and global levels.

I began my corporate journey at 27 but made up for lost time advancing to leading a strategic team for a Fortune 500 company in under six years. In 2002, I ventured into entrepreneurship, founding a sales consulting and outsourcing company that grew to $3M in revenue. After closing the company in 2009, I dedicated myself to coaching hundreds of founders. My efforts have generated over $1.5 billion in revenue for the companies I have worked with and created more than $1 billion in generational wealth for their founders. What I hold in the highest regard is mobilizing over $7.5 billion in capital contributions for social and environmental causes. Currently, I coach a select group of founders and their companies as well as run The Coach’s Operating System community which guides coaches along their journey to master the business of coaching.

As the visionary founder of The Laya Center and Herban, I've dedicated my career to pioneering holistic wellness paths that harmonize ancient wisdom with modern living. The Laya Center, nestled in the heart of Kansas City, stands as a beacon of Afrivedic™ wellness, offering a sanctuary where the African diaspora and Ayurvedic traditions merge to guide individuals towards a personalized healing journey. Our facility is renowned for its integration of natural elements with cutting-edge health practices, including our signature treatments that draw from Earth, Water, Fire, Air, and Ether elements to rejuvenate and align body, mind, and spirit​​​ ​. Our commitment to wellness extends through Herban Afrivedic™, where we craft lifestyle wellness products with organic and all-natural superfoods, herbs, fruits, vegetables, sea plants, and root blends. These products are not just nourishment; they are a testament to the power of nature's most nutrient-dense offerings, designed to support holistic health and wellness​​. My journey was significantly shaped by personal experiences and the desire to offer sustainable, natural healing alternatives. This led to the founding of The Laya Center after a transformative period seeking holistic healing solutions for my husband, an NFL veteran. Our mission is to provide a deep healing system that respects time-tested methods while embracing the uniqueness of each individual's wellness journey. The Laya Center specializes in managing chronic illness and injury recovery, integrating African healing methods with Ayurvedic techniques for profound wellness​​. In partnership with Prairiewise Herb School, The Laya Center also offers an extensive Herbalism program, underscoring our dedication to education and the empowerment of individuals and therapists seeking alternative healing techniques. Our approach is deeply rooted in creating a culture of learning, healing, reconnection, and growth, aiming to elevate and propel each individual to their highest potential​​. By joining our community, members gain access to exclusive benefits, personalized treatments, and a movement towards balanced and vibrant living. Our work is a testament to the belief that true healing begins within, and every element of our offering is designed to support that journey​.