Hey! Thanks for stopping by 👋 My current bio is way too long to read and I'm in the process of shortening it, but if you feel so inclined, feel free to proceed! I am an inbound and content marketing manager with experience in leading successful marketing projects and campaigns from ideation to publication. Bringing a brand's story to life and improving relationships with its customers is what motivates me every day. Connecting the dots and coming up with impactful solutions is what I do best. My passion for marketing and branding set root early. From looking at adverts and wondering how I could improve them, to writing bulletins for an online gaming community. And then, growing into my first role as a copywriter and social media manager for a luxury fashion brand. The first rebranding project I took on was at Katya Katya where we transitioned from ready-to-wear garments to bridal. This led to a massive shift in our customer service, approach online and exhibiting at events. At the time of leaving to pursue my career in marketing, Katya Katya was recognised as one of the top bridal boutiques in London. To challenge my writing skills, I moved on to work in an industry almost at the opposite side of the spectrum. My time at Door Entry Direct, a security systems provider, was a rewarding experience as I learnt how to market technical products. I worked with my manager to oversee two writers, and as a team, we made sure that the e-commerce site with over 8,000 products was operating smoothly. Then, I joined a software company, Sendible to dive into content marketing and master social media. Working in a startup environment taught me how to be even more resourceful and stay focused on activities that deliver the biggest growth. So far, I have taken on some exciting projects, including taking charge on generating new business in the shape of trials as well as leads, and more prominently, implementing marketing automation software (HubSpot) and enabling our sales team with our Head of Growth.

Demand generation programs manager extraordinaire experienced in designing and executing comprehensive and innovative marketing programs from inception to completion. Proven track record of driving demand at all stages of the funnel to fill sales pipeline through thorough campaign analysis and alignment with sales.

I am a marketing specialist with a demonstrated history of working in corporate marketing, advertising and digital marketing. Skilled in Business Operations, Search Engine Optimisation, Affiliate Marketing, Keyword Research, Content Creation and Optimisation for SEO, Outreach, Data Analytics, Technical Russian Language (Master's degree), skilled in KAMAZ Trucks, Auto and Agricultural Machinery.

Veta T. Richardson is a strategic, financially savvy, business executive with +20 years’ experience as a CEO and board director leading transformative organizational change to develop and advance new strategic plans, reposition organizations as global market leaders, diversify leadership, align talent management and compensation with corporate strategy, and spur innovation that results in significant revenue growth accompanied by high customer satisfaction. She brings proven ability both to guide struggling start-ups to financial success as well as reengineer established organizations for global expansion and growth. She also offers strong oversight ability regarding SEC disclosure, financial reporting, M&A transactions, corporate restructurings, ESG, marketing/branding, and risk management. The executive education course she designed and annually oversees has helped many seasoned executives (including pre-IPO) to understand how to access capital markets and gain a command of financial reporting and disclosure requirements for public companies. Veta would be a ready contributor to Audit, Talent Management and Compensation, and Nominating & Governance Committees, especially at for-profit companies grappling with market disruption, human rights, ESG, and risk mitigation strategies. Veta is also a best-selling author. Her first book, Take Six: Essential Habits to Own Your Destiny, Overcome Challenges, and Unlock Opportunities was published by ForbesBooks. Within 4 months of debut, the book reached Amazon best seller (strategic mgmt genre) and sold out its first print run. Key competencies include: • Visionary leadership and P&L accountability for global market-leading association with +45,000 members across 85 nations and 6 continents • Advisor to hundreds of Fortune 500 corporate executives regarding the successful launch and implementation of effective DE&I people strategies • Experience restructuring operations and performance measurement systems to achieve executive alignment with strategic objectives and substantially grow membership and revenue, including via international mergers • Governance expertise and substantial experience cultivating board and executive relationships at global private and publicly-held businesses, as well as developing relationships with key constituents/stakeholders • Significant experience as media spokesperson and thought leader regarding the intersection of law and business, DEI, professional associations, governance and diversity. Named to NACD’s prestigious Directorship 100-Governance list four times

As the CEO and Founder of Job for Arabists, I lead a first-of-its-kind recruitment agency that connects Arabic, English, and Russian speaking professionals with employers in the UAE, GCC, and MENA regions. With a PhD in Arabic Linguistics and over 20 years of experience in various fields related to Arabic language and culture, I have a deep understanding of the needs and challenges of both candidates and clients in this diverse and dynamic market. My core competencies include talent sourcing, HR business partnering, cross-cultural communication, media and journalism, linguistic analysis, and interpretation. I am passionate about facilitating and enhancing the Russian-Arabic cooperation projects in different sectors, such as education, IT, media, and business. I also provide full linguistic support and translation services to over 100 languages through my own translation agency. My mission is to help people find their unique job opportunities and bridge the language, communication and cultural gaps in the world.

AREAS OF EXPERTISE Data Driven Results | Sales Process | Revenue Strategy | Marketplace Analysis | Project Management | Big Picture Execution | Forecasting | C-Suite Collaboration | Sales & Marketing Stack Optimization | Real World | Enable People, Process, Technology | Strategic Growth Initiatives | Building Global Teams TECHNICAL EXPERTISE Salesforce.com | Tableau | Zoominfo | Outreach.io | Sigma | Slack | Salesloft | Airtable | Confluence | Leandata | Intercom / Drift | HG Data | (and more!) ACCOMPLISHMENTS • 9 straight quarters of double-digit growth. • Discovered low-cost high return customer base. Leveraged a marketplace trigger to deliver new pipeline using targeted messaging yielding several multi-million-dollar deals and 2x pipeline. • Co-founded an emerging marketplace. Used engagement history and marketplace insight to construct a growth campaign that helped us get acquired for $850M+. • Lowered time to engage with decision makers while finding overlooked multi-million-dollar opts. • 78% of Team Awarded Presidents Club. Engineered a prospecting process based on marketplace trigger events using People, Process and Technology to record leading Outbound Opportunity Creation. • 4x Revenue Growth from efficiency improvements. Minimized abandonment in key customer engagement experiences to quadruple revenue, pipeline, insights, and data quality.