Experienced Estimating and Inside Sales Specialist with a demonstrated history of working in the building materials industry. Skilled in Customer Service, Microsoft Word, Customer-focused Sales, Microsoft Office, and Telecommunications. Strong sales professional with a Bachelor's degree focused on Liberal Arts and Organizational Development from Arizona State University. I have worked from home for the last eight years successfully while maintaining close relationships with colleagues and customers.

Marketing Communications and Advertising Graduate with 1st Class Honours from Sheffield Hallam University, currently working as an Assistant CRM Manager at PrettyLittleThing. 5 years marketing industry experience, with 4 years focusing on CRM. Experience using email systems: Oracle Responsys, Exponea/Bloomreach, Dotmailer & Mailjet.

Results-driven professional with a strong background in Data Infrastructure and Analytics. Demonstrated expertise in data schema architecture, ETL pipeline development, and dashboard design. Proven track record in managing extensive analytics dashboards for diverse clients and Fortune 500 companies. Experience utilizing various tools and technologies in order to optimize data quality, enhance reporting capabilities, and highlight the metrics that matter.

I’m a product marketer and growth strategist with 10+ years of experience turning complex inputs (data, research, behaviors) on customers, market dynamics, and competitors into rich strategies that drive growth. What sets me apart is helping companies ask better questions to get better data, source more powerful insights, and stay on top of important dynamics that matter – then guiding them on how to take action on those insights in ways that drive growth ("now what?"). Balancing strategic thinking with a tactical "get it done" approach, I’m comfortable operating at every altitude. Some of my favorite projects where I’ve successfully brought these skills to life: • Ran a 15-market segmentation across consumers, pharmacists and HCPs for Pfizer to inform more effective sales, GTM, messaging, and positioning strategies in the EU • Led qual and quant research to inform purpose and positioning for Aquafina to drive affinity and share growth in the banal and commoditized bottled water category • Leveraged academic research and university partnerships to craft powerful, highly differentiated service offerings for Morning Consult to take on industry stalwarts, architecting fresh, forward-looking approaches to brand tracking, corporate communications, and media effectiveness research • Sized the alt milk market for Unilever to understand the portfolio opportunity and inform the innovation roadmap –long before almond milk or Oatly took the stage • Took The Vault, Refine Lab’s new B2B SaaS product, from concept to commercialization, owning product strategy, product development, business model, pricing and packaging, GTM and launch strategy, sales, and product marketing Eager to try my hand at a new industry, learn new markets and consumers, and weave together multiple inputs to create a winning business of my own, I purchased my first rental property in 2021 in upstate NY. It’s been far from the “passive investment” many assume short-term rentals to be. But figuring out how to capture existing demand for the region, create net new demand for my home, forge partnerships with local businesses, build a content calendar to power my social strategy, and profitably price my property – all while delivering a best-in-class CX – has made me a savvier, more practical marketer in ways I never anticipated.

I've always had this unshakable love for storytelling. Back in the day, it was all about immersing myself in the worlds of literature and theatre. But as time went on, that passion morphed into a love for marketing communications. Whether I'm connecting with consumers or captivating an audience, the goal is the same-- nurturing those relationships and injecting some zest into the ordinary. Now, as a marketing enthusiast with a diverse background that spans non-profit organizations, higher education, and even the federal government, I've honed my craft in delivering messages that hit the bullseye with specific audiences, encouraging them to jump into the action. But, hey, life isn't all about business buzzwords and endless spreadsheets for me! In my free time, I'm all about embracing the adventures life has to offer. Whether it's exploring hidden gems in far-flung places, picking up entertaining new hobbies, or rolling up my sleeves to give back to my community, I'm all about enriching the narrative of my life and those around me. In the end, life is a beautiful story, and I'm here to add some moments to make it truly unforgettable. I'm a problem solver, always willing to lend a hand, and up for any challenge. Let's connect!

Results-driven B2B marketing professional specializing in eCommerce, CX, MarTech, and FinTech. Built game-changing content, field, and partner marketing initiatives.