Data-driven Content Marketer | Social Media Expert | Audience Advocate
I'm a PR-minded marketing professional that loves bringing a brand to life.
I excel in digital marketing with a focus on content and social media. I understand how these elements are just one integral part in marketing and communications.
Working closely to a companies audience allows me to understand their wants and needs to ensure the appropriate content is being curated.
I'm an experienced well-rounded marketing manager. I grew a B2C home decor company to over $1M in
annual revenue. I worked for several SAAS B2B companies managing email marketing, content marketing, and affiliates.
I've created and managed blogs, affiliate programs, referral programs, influencers, cold email
outreach and social media. I have a deep passion for CRO, A/B testing and UI/UX. I'm a humble self-starter, quick learner.
Here is my content writing portfolio - https://clearvoice.com/cv/BenKazinik 🙌
Email me - [email protected]
Founder & Managing Director of YOU Exclusive & OX Seven Talent Partners
Recruitment is the art of attraction and science of persuasion.
We live and die by the quality of people we put in to your business. Having the ability to attract the best quality candidates is what we have excelled at since day 1. Combining that with our ability to comprehend and execute a brief means that people have said a lot of nice things about us.
I only want to work with progressive companies that are making positive changes to the world. I specilaise in telling their story and giving representation the importance it deserves in the crowded marketplace!
We do this through our RPO, Retained and Exclusive recruitment offering.
If you’re desperate to talk to me, you can book a slot straight in to my diary here:
https://calendly.com/oxsevenwill/15min?month=2020-05
01865 956742 020 39781231
[email protected] or [email protected]
Transforming customer engagement in the data economy
Humans thrive on engagement. Being engaged, creating an emotional connection with someone as their take their first steps with you, or just reassuring them you still know them and care about them, this is the experience humans react to. Get it right and you can build trust to take that first commitment. Get it right again and again as your relationship grows and you don’t just earn the right to keep (and grow) them but they’ll actively promote you ahead of your competition. Get it wrong, turn them off and they’re a pretty unforgiving lot...
Speak to any modern C suite executive and they’ll share a passion for their customer experience - and so they should. As leading brands have proven time and time again getting this right is a key ingredient to building a successful business. However too often the experience brands curate for their customers falls short of the vision. They aren’t engaged. All too often the culprit is data - not the lack of ideas or an inability to execute, or a lack of appropriate CX technology!!
For decades data has caused headaches - it’s fragmented, disorganised, held in silos by different parts of your organisation, and exponentially growing in volume. As if that wasn’t enough you need to make decisions about a customers experience in real time - do or die!
Oh and a fast evolving governance and regulatory environment means that if you get it wrong not only will your business be subject to heavy penalties but your brand, reputation and the trust you’ve been carefully building with customers could be permanently tarnished.
For over two decades, I’ve been helping CMOs drive business growth, and prove their impact as marketing professionals. I’ve seen many new genres of marketing, advertising and data technology arrive, mature and evolve - along the way a few have gone but most have flourished fuelled by the evidence of what happens when you “get it right”.
But it’s a complex world and many businesses really struggle successfully translating vision to strategy and through to execution.
I have a sincere passion and curiosity for how businesses can improve how they acquire, grow and keep their best customers by leveraging the right mix of marketing, advertising and data technology in their customer experience. After all it’s all I’ve been talking about for over two decades!
I’d love to help you too. Let’s connect, share ideas, inspiration and success.
Team-oriented, tech-savvy professional with over 7 years of experience project management in a fast-paced consulting environment. Extensive experience collaborating on high profile data analysis projects. Exceptional analytical ability and talent for managing information.
Will Cannon is an entrepreneur and the founder & CEO of UpLead, LLC (www.uplead.com). UpLead is a B2B sales intelligence platform that helps companies find and connect with new customers to drive growth. UpLead is ranked the #1 lead intelligence platform by G2.
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