Browsing Creators
VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Partner
2x Author | Co-founder at Terminus | Peak Community Host for emerging CMOs and CMOs to grow 1% better each week | Host of the top 50 business podcast #FlipMyFunnel
Sangram Vajre led marketing at Pardot (acquired by ExactTarget and then Salesforce for $2.7B). Soon after, he co-founded Terminus which hit $1M in the first year. Within 6 years, Terminus hit $120M, growing to over 200 employees and ranking No. 21 on Deloitte’s Technology Fast 500 list and best places to work. Sangram now serves as Terminus' official “Chief Evangelist.”
Author of two books on Marketing, including ABM is B2B: Why B2B Marketing and Sales is Broken and How to Fix it and Account-Based Marketing for Dummies.
Sangram is the host of the top 50 business podcast called FlipMyFunnel with over 100K subscribers and was named as one of the top 21 B2B Influencers in the world by DMN network. Sangram has spoken globally both live and virtually for platforms such as Leadercast, Linkedin, INBOUND, Entrepreneur and INC.
Partner
WorkTech Editor, Writer, and Analyst: ERP, CRM, BPM, & Martech
William is a passionate and motivated writer, editor, and analyst currently working as an editor, writer, and industry analyst for Solutions Review. He covers the latest news and trends in ERP, BPM, CRM, MarTech, supply chain, and other enterprise technology sectors. He has professional experience in creative and technical writing, content marketing, editing, and customer service and was featured in Onalytica's "Who's Who in Customer Relationship Management" report.
Independent Photographer & Storyteller
Based in Amsterdam & regularly working in Paris. I am a documentary photographer working primarily in portraiture and reportage to share people’s stories.
I like to use portraits to start a conversation with changemakers and those impacted by those changes. I like to use reportage to capture people’s place in their environment.
When not making my own pictures, I handle projects and communications for Witness Change, an NGO using visual storytelling to support marginalized groups to share their stories. I work with stakeholders at all levels.
In Amsterdam, I am actively developing projects focused on the changing demographics of Amsterdam. With my storytelling partner, Fouad Lakbir, we release bespoke publications focused on neighborhoods in transition.
In addition to documentary and commercial work, I am a founding member of the photography tourism company Aperture Tours which has quickly expanded from Paris to a greater international reach.
When I’m not working…I’m still thinking about making pictures, but usually on a long run or somewhere in the mountains.
SVP, Product @ AppFolio (Ex Salesforce, RingCentral)
Specialties: product management, enterprise software, CRM, Salesforce Automation (SFA), Partner Relationship Management (PRM), middleware, B2B integration, UCaaS, video meetings, team messaging.
Revolutionizing Creator Management @ GRIN
Book a coaching call with me @ https://linktr.ee/sellthatsaas
