VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
CEO & Founder at Simple Strat | Host of HubSpot Hacks | Podcast Producer
Marketing Strategist, HubSpot Enthusiast, and all around B2B content creator. Host of the popular YouTube Tutorial series "HubSpot Hacks". Podcast Host of Marketing Deconstructed. HubSpot Diamond Solutions Partner and B2B strategist.
Like a pineapple, I personify hospitality!
I thrive in an environment of constant change and practice test and learn. Open and honest with a diverse background. I’m fluent in finding best practices and harnessing the culture and vision of my company.
As a multi-faceted leader, I enjoy finding the story behind the data and using it to inspire the people around me. I truly believe in harmonizing the success of my clients with the growth of my team.
Workplace Technology & Service Management Professional | SAAS, Infrastructure, Operations, Automation
With over 10 years of experience in Technology, I am passionate about creating services that enable the team to build products of the future. I have a strong focus on automation, SAAS architecture, and identity access management, and I am always eager to learn new skills and technologies. I am currently the Technology Operations Manager at Zoa, a company that is re-shaping how energy is managed by suppliers and consumers.
In my previous role as the Senior Manager at Checkout.com, I strived to deliver an excellent experience and to empower end users through technology. I managed the tech stack across multiple teams, supporting, developing, and delivering a great service. I also built the technical foundations to support the ambitions of the company, using cloud and SAAS solutions, such as Okta, MDM, Google Workspace, and Azure. I also leveraged API automation to streamline processes and improve efficiency.With over 10 years of experience in Technology, I am passionate about creating services that enable the team to build products of the future. I have a strong focus on automation, SAAS architecture, and identity access management, and I am always eager to learn new skills and technologies. I am currently the Technology Operations Manager at Zoa, a company that is re-shaping how energy is managed by suppliers and consumers. In my previous role as the Senior Manager at Checkout.com, I strived to deliver an excellent experience and to empower end users through technology. I managed the tech stack across multiple teams, supporting, developing, and delivering a great service. I also built the technical foundations to support the ambitions of the company, using cloud and SAAS solutions, such as Okta, MDM, Google Workspace, and Azure. I also leveraged API automation to streamline processes and improve efficiency.
Activity
Marketing Strategist, Author, Mentor & Speaker — Passionate about leveraging emerging technologies to transform Governance, Risk & Compliance (GRC)
Yahya Mohamed Mao is a Marketing Specialist, Author, and Mentor, currently serving as the Head of Business Development & Marketing at Swiss GRC. With a passion for innovation and disruption, Yahya has spoken at a variety of international conferences, including the AIBC Summit in Malta, DMEA Connecting Digital Health, and Affiliate Grand Slam Dubai.
Yahya's areas of expertise and interest span a wide range of topics, including FinTech, Governance, Risk & Compliance (GRC), Artificial Intelligence, Digital Marketing, and Smart Cities. He is a regular contributor to industry publications, providing insights and expertise on the latest trends and innovations in these areas.
With a deep understanding of the intersection of technology and marketing, Yahya is dedicated to helping companies embrace innovation and drive growth in today's ever-changing landscape. His forward-thinking approach and aspiration to stay ahead of the curve make him a sought-after expert and a true visionary in his field.
Blog: scientya.com
Medium: medium.com/@yahyaibnmohamed
Hackernoon: hackernoon.com/@yahyaibnmohamed
Twitter: twitter.com/yibnm
Instagram: instagram.com/ym_216
I spend over eight hours writing content at work. I then turn around and spend hours writing short stories and researching strange earthly phenomena such as the Shoebill Stork and not so strange phenomena like the uptick of self-care and home improvement in 2020. My love of writing and research prevents me from falling into fatigue, and about the Shoebill, you probably shouldn’t google that. You can and absolutely should take a look at my profile, though. Take a gander at what I enjoy doing each day!
- Inspiring business owners with content, phrases, and designs to include in their next e-blast
- Crafting motivational marketing articles to provide insight on using digital and traditional marketing tools to increase leads
- Researching brand guidelines for co-op marketing partners to ensure they remain on track in their advertising
- Communicating with clientele via email to provide instruction, updates on new marketing materials, and other miscellaneous tasks associated with the SproutLoud marketing site.
- Running reporting for co-op partners
If a content writer is exactly what you need, you’re definitely on the right profile! Please feel free to reach out. I’ll be happy to assist!
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