VP Demand Generation & Growth | Chief Marketing Officer | 20% Pipeline Growth through GTM Strategy & Full-Funnel Pipeline Optimization | Startup to Series D | SMB, Mid-Market & Enterprise Marketing |$1M to $5B Revenue
Innovative leader, bringing a holistic approach to B2B revenue marketing with 25+ years of experience across industries, company sizes and lifecycle stages. Known for building bridges across GTM functions, driving efficient growth, improving the customer experience and leading revenue management transformation.
KEY ACHIEVEMENTS Include:
✅ Launched account-based marketing (ABM) strategy that generated an incremental $359K in new business pipeline within 7 months, with a 43% conversion rate
✅ Built and managed outbound Sales Development Representative (SDR) motions generating $100K in pipeline and 30% improvement in conversion rates
✅ Achieved 110% Marketing ROI and reduced CPA (Cost per Acquisition) by 50%
✅ Scaled growth from $1M to $1.5M for startup targeting mid-market and enterprise brands, by building and launching an inbound demand generation channel
✅ Led transformation of partnership channel with 2x revenue increase
✅ Rebuilt and pivoted customer marketing program into a strategic retention tool with data-driven metrics
Co-Founder at Goldcast | Helping B2B marketers run engaging events | Harvard Business School
Co-Founder, Goldcast. Took a break from my MBA at Harvard Business School to start the company. Previous experience in consulting (BCG) and General Management (Corporate finance/Acted as Chief of Staff to senior executives). Passionate about the startup ecosystem - entrepreneurship, early-stage startups, and VC investing.
Leader of a supremely talented team which has the ambition to radically change and improve the traditional legal industry through innovation, creating a more efficient and effective landscape.
Women to Watch in Hospitality, Travel & Leisure Index 2019 - MBS
Most Influential People in British Luxury - Walpole
100 Most Influential Women in Hospitality - Code Hospitality
Creative Leaders Top 50 - Creative Review
Podcast: Internet Retailing - fun with Ian Jindal & Eric Fergusson (Ecommerce Director of Liberty Ltd)
Available on Apple Podcasts (https://lnkd.in/d76d-Nv), Spotify, Podbean and your favoured audio purveyor.
This is what Ian said: Podcasts really shouldn’t be this much fun! The word “iconic” is for once apt, as we have a wide-ranging chat in the studio with these two UK-yet-global retailers, Fortnum & Mason, and Liberty London. With over 400 years of history between them, we hear how focus, sticking to your DNA and having a real personality infuse both retailers.
We discuss their roles, what makes their businesses distinctive, “a celebration of the exceptional” and retail ‘as a movement’; from ‘joy-giving gifts’ to being ‘more relevant to more people more often’, via ‘how I got my job’.
Delivering Creative Digital Marketing Campaigns • Digital Marketer at Sitecore • MBA
Digital Marketing | Social Media Marketing | Performance Marketing | Content Marketing | Growth Marketing | B2B | SaaS
Professional Volleyball Player/Coach | Creative Team Leader | Video Production Manager | Short-film Creator
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