As well as being a Digital Marketing Specialist, I am a Content Writer. Technology and digital marketing are two of my favorite topics to write about. In recent years, I've worked as a content writer with multiple digital marketing companies. I've developed a passion and curiosity for the field of digital marketing and technological advancement. In my opinion, technology is like an ocean that can be explored forever. I aim to raise people's awareness of the value of technology in modern society through my publications.

Hey there👋 I’m Bala, and I work as a SaaS product marketer at Zoho I can help your SaaS business that needs a go-to rockstar for product marketing. Whether it’s a product launch, penetrating a new market, or scaling your business, I can take full ownership and deliver results for you, with my prior experiences and learnings. My typical work👔 🔍 Research the market for building an MVP or growing the product, which also includes talking to customers and evaluating the competitors ✉️ Develop positioning, messaging, and branding kits 🌐 Create content for webpages - home, features, pricing, etc. 📃 Prepare marketing collaterals like whitepapers, ebooks, battle cards, and sales decks 📈 Constantly improve the website visibility with best SEO practices like writing blog posts, building backlinks, and optimizing the pages 📢 Run promotional campaigns on emails, social media, paid channels, and more 📏 Set KPIs and track the progress on software like CRM, analytics, and custom ones, 📰 Brief analysts and manage PR activities to promote the product 🫱‍🫲 Collaborate with multiple teams like sales, support, design, and development for keeping the activities aligned with goals. My specialties💎 ⭐ Influencer marketing: I research and shortlist influencers in the tech space, screen them, collaborate with them, manage pricing and contracts, and promote the product via their handles and mediums. ⭐ Customer advocacy: Talk to customers, understand their usage, recommend best practices, get testimonials, feature them on marketing assets, and prepare customers for analyst interviews Before joining Zoho, I worked as a product marketer in a marketing agency where I managed marketing activities for clients in businesses like BFSI, e-commerce, and custom software providers. Do you think I can help your business? Please go through my latest resume in the featured section (above☝️) and after that let's chat.

Management professional from IIM-C, with 10+ years of experience in data driven problem solving to improve user experience and drive business value.

Data Professional with E2E Data Architecture experience #ModernDataStack #dbt

I believe in Human-to-Human communication. I've always been a curious person and that's what led me to study abroad first in Denmark later in China. I was thrilled to understand different cultures and learn new languages. To broaden my horizon I've decided to do a solo backpacking in Asia. This trip helped me understand the importance of relationships and giving. I've been part of a group of volunteers in Lombok, Indonesia where we collected $123.000 and built 17 schools for children, because their classrooms was destroyed by earthquakes. Currently I work at Barion where we thrive to build a product in the FinTech industry that is loved by both end-users and developers. Encryption | Digital Marketing | Online Marketing | Campaign Manager | SEO | Privacy | GDPR | Freedom of Speech | Secure Cloud Storage | Saas | Software as a Service | Encrypted Cloud Service | PR project | Influencer marketing | Growth hacking | Privacy advocate | Marketing | Demand Generation | Growth hacking | Podcast | Podcast Producer | CMO | Chief Marketing Officer | FinTech | Brave | Brave Advertisers |

With extensive experience working across top-tier management consulting, VC/PE-backed startups, and global consumer businesses, I bring a unique, effective, and hands-on perspective to corporate innovation, venturing and generating growth that matters. I am passionate about building high-performing, customer-obsessed organizations that want to pivot their Motherships to successfully address the challenges facing their core businesses. I have broad strategic and operational experience to know what it takes to build and scale transformational new lines of businesses, and the organizational capabilities required to sustain these new initiatives. With hands-on exposure to corporate entrepreneurship, scaling VC/PE-backed hyperscalers, and running early-stage startups, I can effectively bridge the corporate board rooms with the broader ecosystem of startups and investors.