An experienced leader, manager and consultant who helps businesses improve performance: efficiency, customer service, quality and staff engagement… leading to tangible financial benefits - A track record of managing successful business improvement / change programs - Extensive experience in senior leadership positions, having had responsibility for managing large operational teams of up to 140 people. - A reputation for successful collaboration with stakeholders and building strong working relationships - Demonstrated capability to train, coach and mentor leaders at all levels to improve their management skills and capability - Proven capability to work with leaders to establish structured management operating systems: management tools, practices and behaviours that lead to increased consistency of delivery and superior operational performance - Strong analytical capability to Define, Measure and Analyse processes and data, as well as the structure and change management experience to Improve and Control i.e. find simple solutions and operationalise them - A broad range of experiences with different businesses including call centres, resource planning, insurance claims, underwriting, mining, administration, sales and retention, superannuation, community housing, employee share plans etc

Skilled writer and communicator with bylines in over a dozen publications, from local and scrappy to international and prestigious. Produced marketing content for an extensive swath of clients, including record labels, event producers, clothing stores, music festivals, and more. Committed self-starter that manages projects from start to finish, from conception to execution. Connected to a broad, ever-growing network of artists, designers, musicians, writers, and influencers.

For over 15 years I have been delivering effective solutions in the CRM space working with a wide range of platforms and fluidly learn new ones. Currently specializing in cloud-based integrations utilizing leading technologies in the market. As an expert in business analysis, I help clients map out detailed functional specifications and business requirements that lead to best practices for data protection & contact management strategies that enable them to maximize their customer relationships. Currently focused on Marketing Automation Platforms (MAP) consulting on Salesforce Marketing Cloud (both Email Studio & Pardot). Past experience includes Aprimo Marketing Studio On Demand and Unica Campaign implementations including system design, development, and campaign builds. Specialties: - Business analysis, data management, & process optimization - Campaign strategy, management, & development - Data mapping - Social Customer Service - Lead Management (from demand generation through entire lifecycle) - Project management - Salesforce Platform with particular emphasis in the Marketing Cloud including Pardot, CDP, and Personalization (aka Interaction Studio), as well as its CRM functionality

Product Marketer with 8+ years experience in B2B SaaS, and a strong passion for content. Successfully brought SaaS products and new feature releases to market, while executing on all aspects of a go-to-marketing strategy. Experience includes: Product Marketing | Content Marketing (strategy & implementation) | SEO | Paid | Copywriting | Campaign Management | Lead Generation Teck Stack: ActiveCampaign, Ahrefs, Google Analytics, LinkedIn Ads, Jira, ClickUp, Webflow. Some of the work I'm proudest of: ✓ Planed, coordinated, and executed the go-to-market strategy of a new product, which led to 40,000 early beta subscribers, and Overflow being the #2 Product of the Month on Product Hunt. (March 2018) (Overlfow.io) ✓ Developed & executed a year of review infographic which led to 5.5k unique visits in just 2 days organically by distributing to the right channels. (Proto.io) ✓ Planed, coordinated, and executed a content strategy based on SEO, which led to an increase of organic traffic to our blog by 150%. (Proto.io) ✓ Introduced new distribution channels which led to 10,000 listeners a month. (Churn.FM Podcast) ✓ Planed, coordinated, and executed a paid ads strategy which led to a 115% increase in purchases (paid subscription to the publication) between Q1’19 and Q3’19.

Forte d'une expérience à la fois en Ecommerce, CRM et marketing (Castorama, Cyrillus, Camaieu, Grain de Malice et Vertbaudet), je travaille sur le parcours omnicanal des clients et le meilleur accompagnement dans leur shopping experience... avec l’aide du digital...

We help early and mid-stage companies recruit exceptional go-to-market talent (that others often miss). These articles cover my thinking on various topics https://www.linkedin.com/in/cbrotman/recent-activity/posts/ Here are six core beliefs: 1. We need to do a better job at promoting career opportunities for underrepresented groups in the broadest possible sense. DEI professionals often get this wrong. We need to change the way we source, engage, and onboard talent from all walks of life. If we do so, companies will perform better. 2. Cronyism is a problem in tech hiring. We need to get more comfortable hiring strangers and getting outside our personal networks. 3. If you hire "from the gut," you may not have a hiring process. Without a process, you cannot scale. 4. It's not a virtue to "fire fast" - and it's never been a virtue. Companies need to do a better job at on-boarding their new hires. 5. Personal branding evangelism has pyramid-scheme like features. Worrying about your personal brand before you develop key skills is putting the cart before the horse. 6. Be wary of remote work evangelism. It may be creating the conditions for the outsourcing of everything. Sitting on video calls all day is dystopian. I like remote work, but it's had an adverse impact on our communities, mental health and talent skills development. It's a very complicated topic. email: [email protected] phone or text: 415.720.7710